In the copy, Patagonia basically cops a plea and admits that even with its sustainable practices in place, the carbon footprint of the garment depicted in the ad is much higher than anyone would think.
I first met Andrew Winston on the book tour for Green to Gold and have peripherally been connected with him over the last eight years. Since that best-selling book, a lot has changed in our world and our understanding of the issues it -- and we -- are facing.
I may be temporarily moving back to London for a project, but really it's just part of a bigger preoccupation with the things I look forward to eating when I travel internationally. I'm not talking about Michelin-starred restaurants, or under the radar family owned places. My tastes are quirkier.