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Marshmallow Experiment

Why 'Trust' Should Be a Four-Letter Word

Bob Swarup | Posted 08.06.2014 | Science
Bob Swarup

The famous Stanford marshmallow experiment was less about subsuming our self-destructive urges and more about trust. What was perceived as an irrational outcome -- eating the marshmallow before the 15 minutes were up -- had its roots very much in rational decision making, albeit influenced by our environment.

What the Marshmallow Experiment Teaches Us About Corporate Sustainability

Brent Schulkin | Posted 12.09.2012 | Impact
Brent Schulkin

In the test of corporate sustainability, companies often act in the same way as the children. They understand that sustainability is important, just as children understand that two marshmallows are better than one. But how long can they wait before giving in to temptation?