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Martin Lindstrom

Why Your Brand Must Be an Experience

Dorie Clark | Posted 05.25.2011 | Business
Dorie Clark

As marketers, we're leaving an embarrassing amount of money on the table by ignoring the full sensory experience of how customers experience our brands.

Why A Baby's Laugh Will Make You Buy

Time | Posted 05.25.2011 | Business

Martin Lindstrom, author of the new book Buyology, talks about the different ways brands can use sounds to better market products...