Matrimania

Single Boomers: Marketing Myths and Mistakes

Bella DePaulo | Posted 06.13.2008 | Business

Read More: “Sex and the City, Single Boomer Women, Single Men, Friends, Sales, Golden Girls, Relationships, Housing, Children, Matrimania, Marital Status, Single Boomers, ” Empty Nesters, Travel, Singles, Myths, Friendship, Boomers, Singlism, Advertising, Spending, Desperate Housewives, Marketing, Consumers, Singled Out, Real Estate, Demographics, Finances, Single Person Households, Business News
Bella DePaulo

Advertising is matrimaniacal, and 55% single people said that they were not in a committed relationship and that they were not looking for one.

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Full-Page "Women Count" Ad for Hillary Excludes 28 Million Women

Bella DePaulo | Posted 05.24.2008 | Media

Read More: Law, Single Men, Children, Single Mothers, Matrimania, Fox, Media, Scholarship, Singles, Federal Funding, Marriage, Singlism, Los Angeles Times, Social Movements, Demographics, Single Women, Voting, Second-Wave Feminism, Abc, Women, Work Life Balance, Political Ads, Feminism, USA Today, Advertising, WomenCount PAC, New York Times, Hillary Clinton, Academia, 2008 Presidential Candidates, Higher Education, Widows, Media News
Bella DePaulo

The ad funded by "Women Count" counts every woman -- as long as she is married. I wonder, are single women also invisible to Hillary?

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Just in Time for Wedding Season: Love and Romance Break Free of their Contemporary Moorings

Bella DePaulo | Posted 05.11.2008 | Living

Read More: John F. Kennedy, Social Justice, Friends, Weddings, Meaning, Partners, Soulmate Mythology, Lyrics, Matrimania, Sabbatical, Singles, Passion, Music, Intimacy, Newsweek, Louisa May Alcott, John Mayer, Relatives, Marriage, Singlism, Social History, Solitude, Juilliard, Paul Erdos, Nature, Ted Sorensen, Scientific Discovery, New York Times, Body Language, Singled Out, Love, Living News
Bella DePaulo

A few weeks ago, Ted Sorensen - husband, father, and renowned speechwriter for President John F. Kennedy - was interviewed by Deborah Solomon of the N...

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Marriage Does Not Lower Blood Pressure -- Reading Matrimaniacal Media Accounts Raises It

Bella DePaulo | Posted 03.22.2008 | Media

Read More: Abc, Singled Out, Longevity, Friends, Stereotyping, Smoking, Matrimania, Media Myths, Time Magazine, Drinking, Singles, Happiness, Msnbc, Marriage, Cnn, Ap, Singlism, Health, Blood Pressure, Media News
Bella DePaulo

If getting married really did make people healthier, and did so in a way that no other close relationship or meaningful life experiences could approximate, that would be a story worth reporting.

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Divorce and the Environment: A View from the Year 2016

Bella DePaulo | Posted 02.25.2008 | Living

Read More: Single-Person Households, Housing Market, Singled Out, Divorce, Economy, Wedding Industry, MSU Divorce Study, Matrimania, Mitt Romney, Immigration, 2008 Presidential Election, Singles, Elvis Wedding Chapel, Mortgage Crisis, Singlism, Homelessness, Harvard University, The Green Life, Michigan State University Divorce Study, The Giving Life, Dallas Television Show, War of the Roses, Divorce Hurts the Environment, Divorce Global Warming, Divorce and the Environment, Family, Living News
Bella DePaulo

A global trend of soaring divorce rates has created more households with fewer people, that, in turn, take up more space and gobble up more energy and...

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