iOS app Android app

Mattel

Did Boring Business Meetings Kill Barbie?

The Huffington Post | Hunter Stuart | Posted 12.24.2014 | Business

While Barbie was busy becoming a tech entrepreneur, the company that makes her was mired in old-school business bureaucracy. Mattel Inc., which ow...

The Brand Idea: From Unity, Strength

Tom Doctoroff | Posted 11.25.2014 | Business
Tom Doctoroff

Carefully crafted ideas -- and adherence to the ABCs of brand building -- must remain our lighthouse. As brand pioneers, we must explore the shoals of a new digital landscape. But let's not become stranded by algorithmic trendiness. Timeless can be new.

Kevin Short

Mattel Apologizes For Depicting Barbie As An Incompetent Computer Engineer

HuffingtonPost.com | Kevin Short | Posted 11.21.2014 | Business

Barbie is sorry. In a posting on Mattel's Barbie Facebook page Wednesday, the iconic doll apologized for a 2010 children's book that portrays her fail...

Barbie Sales Are Seriously Tanking

AP | Posted 12.16.2014 | Business

NEW YORK (AP) — Mattel's got girl problems and her name is Barbie. Sales of the iconic doll continue to slide and a surprising drop in sales of its ...

Barbie Doll Utters Curse Word, Mom Alleges

The Huffington Post | David Moye | Posted 09.16.2014 | Weird News

Barbie is known for her blonde hair and fashion sense, but she might get a reputation for a foul mouth. Talina Woods, 25, from Wales, recently pur...

We Need a Hero: Bill O'Dowd of Dolphin Films Talks Mattel's Max Steel

E. Nina Rothe | Posted 10.15.2014 | Entertainment
E. Nina Rothe

All we really need to do is watch a teenager playing a video game -- trance-like and oblivious to the world around them -- to know that entertainment, in every way shape or form, can change the way we think and act. Personally, I found the deepest meaning of this concept last summer, while visiting a filmmaker for a piece I was writing on him.

Betting On Teens In Wearable Tech

Carrie Yury | Posted 09.30.2014 | Technology
Carrie Yury

Tapping into and extending imagination, and engaging social behavior, wearable technology for teens could have a huge impact on the teen-focused gaming and entertainment industries.

Is Entrepreneur Barbie The Doll We Have Been Waiting For?

The Huffington Post | Cavan Sieczkowski | Posted 06.23.2014 | Parents

Barbie has been a lot of things in her 50-year history: a fashion model, an astronaut and an "American Idol" winner. Now, she is an entrepreneur. ...

The Cannes Diaries: Ending on a High Note with Jimmy's Hall

E. Nina Rothe | Posted 07.24.2014 | Arts
E. Nina Rothe

Cannes was full of unusual discussions and strange happenings.

'The Cannes Diaries': A Pre-Festival, Last-Minute Checklist

E. Nina Rothe | Posted 07.11.2014 | Arts
E. Nina Rothe

If you're looking for reviews, there are brilliant men and women out there who do it all beautifully. But if you're looking for highlights, fun tidbits and a slightly different way of looking at the grandest film festival in the world, you're in the right place.

Barbie Is Dying And Bringing Mattel Along With Her

Reuters | Posted 06.17.2014 | Business

* First-qtr net loss $0.03/share vs $0.11 profit year earlier * First-qtr adjusted profit $0.01/share vs est. $0.09 * S...

Building Our Future: Top Toys That Empower Young Girls

Laurie Schacht | Posted 05.20.2014 | Parents
Laurie Schacht

Toys help kids discover who they are and introduce the choices they can make at a young age. This year, girl empowerment is a big trend. While I thought there were a lot of toy companies making it happen for girls, there's really just a handful -- but it's a handful that will make a difference.

Yagana Shah

This Is Why Barbie Is The Hottest 55-Year-Old On The Planet

HuffingtonPost.com | Yagana Shah | Posted 03.10.2014 | Fifty

Happy Birthday, Barbie! The world's most famous doll turns 55 today and she's looking fab, without even the tiniest hint of plastic surgery! (We could...

Create and Style: New Toys Allow Kids to Customize the Fun

Laurie Schacht | Posted 05.07.2014 | Parents
Laurie Schacht

When they are little, kids just want to be with us, hold our hands, cuddle, and play. They do grow up fast though, and before you know it, they are turning 6 (give or take a few years), and suddenly they need to express themselves and show their independent style.

'Normal Barbie' Could Soon Be A Reality

The Huffington Post | Nina Bahadur | Posted 03.05.2014 | Women

After we saw what a "normal" Barbie might look like, we were itching to get our hands on some and distribute them to little girls everywhere. Thank...

Emerging Markets, Consumer Insight and Business Strategy

Tom Doctoroff | Posted 05.04.2014 | Business
Tom Doctoroff

Emerging market consumers exist in environments in which institutions designed to protect the economic and political interests of individuals are relatively immature.

Mattel Uses Barbie to Titillate Adult Male Sports Fans

Nancy Hogshead-Makar | Posted 04.30.2014 | Women
Nancy Hogshead-Makar

Mixing young girlhood and sexuality and selling it to male sports fans is ... just creepy.

When Barbie Meets Real World

Ko Im | Posted 04.26.2014 | Women
Ko Im

Mattel stirred controversy because Barbie got a photo shoot and spread in the latest swimsuit issue for Sports Illustrated. (Who wouldn't want to change places with her or a tan, globe-trekking supermodel for a day?!)

Betrayed by Barbie

Michelle Hays | Posted 04.22.2014 | Media
Michelle Hays

The visual messages being communicated could have negative connotations. Barbie isn't a real person. A woman is substituted for a doll. Dolls are toys. Toys are to be played with. Get the picture? This is a brand collision for Barbie.

#Unbelievable: Mattel and 'Sports Illustrated' Team Up to Tackle Untapped Markets

Christina Pesoli | Posted 04.15.2014 | Comedy
Christina Pesoli

For decades Mattel has tried to convince conscientious moms that Barbie is a constructive toy for their young daughters rather than a time-released fo...

Jillian Berman

R.I.P. Barbie: America's Most Iconic Blonde Is Fading Out Into History

HuffingtonPost.com | Jillian Berman | Posted 02.13.2014 | Business

There’s little in America that looks virtually the same as it did 55 years ago, but Barbie is an exception. Over the years, Barbie maker Mattel ...

Kate Sheppard

Phil Radford Reflects On His Time Leading Greenpeace USA

HuffingtonPost.com | Kate Sheppard | Posted 02.12.2014 | Green

WASHINGTON –- When Phil Radford took the helm of Greenpeace USA in April 2009, he promised to bring a renewed focus on the grassroots to the environ...

Dream Dolls: Barbie Rétro Chic, an Upcoming Exhibit in Paris

Sidonie Sawyer | Posted 04.09.2014 | Weird News
Sidonie Sawyer

The upcoming show will present a retrospective of the fabulous creations of the most-famous-dolls-of-all, Barbie. From the iconic dresses of the 1960s to the haute couture gowns, the fashionistas' outfits always echoed the sense of style of women over the World, in small sizes. Little girls knew what they were doing!

Barbie Designer Defends Doll's Unrealistic Proportions

The Huffington Post | Dominique Mosbergen | Posted 02.07.2014 | Women

It's all for Barbie's clothes. At least that's what Kim Culmone, vice president of design for Barbie maker Mattel, said in defense of the doll's i...

Bad News For Barbie Dolls

Reuters | Posted 01.31.2014 | Business

By Dhanya Skariachan Jan 31 (Reuters) - Mattel Inc reported lower-than-expected quarterly results on Friday due to weak demand in the United States...