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Matthew Knell

Jay-Z, a Social Fridge and Cats vs. Humans: The Best Brand Activations at SXSW 2012

Matthew Knell | Posted 05.16.2012 | Technology
Matthew Knell

Marketers were out in force again this year, competing in a noisier than ever atmosphere. But for me, the brands who "won" SXSW were the ones who cut through the noise by telling their brand stories in the most actionable way possible.

What to Watch at SXSW 2012 Interactive

Matthew Knell | Posted 05.06.2012 | Technology
Matthew Knell

It's that time of year again when thousands of the world's most creative digital minds descend on Austin, Texas, for networking, inspiration, and a little bit of BBQ.

Social Fresh East: A Look Back

Matthew Knell | Posted 04.14.2012 | Technology
Matthew Knell

We're not always going to be interested in everything your friends share, think or create, especially when the definition of a Facebook "friend" is becoming blurry. Facebook has become a bit of a social shopping mall -- something for everyone, but not everything someone may want.