It is also true that if you get just one or two of the big name suppliers to sign on, you can start a 'domino effect' and the other suppliers will be eager to join in. So where do you start? How do you get the first big names to say yes?
Aging and changing might be inevitable, but they ain't easy. They precipitate in us a great uncertainty. The myriad dramatic disturbances of modern middle life create an overwhelming crisis of identity and purpose for each of us.