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Meaningful Brands

Meaningful Leaders: Joel Gascoigne of Buffer

Christel Quek | Posted 12.08.2012 | Small Business
Christel Quek

In a world of rising consumer cynicism about brands, Joel and his team have distinguished themselves within the crowded tech startup space by firmly believing in not just improving their core product, but also in improving the well-being of their users.

Meaningful Leaders: Sabrina Belkadi & Her Journey

Christel Quek | Posted 09.25.2012 | Business
Christel Quek

As a strong believer in the power of meaningful education to empower consumers and connect with the community, Sabrina also actively shares her knowledge by hosting educational workshops on topics such as wine tasting, wine appreciation, and food & wine pairing.

Dear Brands: Be Meaningful to Win

Christel Quek | Posted 09.16.2012 | Business
Christel Quek

We are now more concerned about being smarter, wiser, improving collective well being and are now more willing to punish brands which do not engage in sustainable practices.

Thinking About a Return on Meaning

Christel Quek | Posted 07.25.2012 | Business
Christel Quek

When was the last time you headed to your local supermarket to get a particular bottle of detergent because you saw how it had performed an impressive cartwheel within a tiny, blinking online ad?