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Measurement

Measuring the ROI of Public Relations: Five Experts Weigh In

Molly Borchers | Posted 03.26.2014 | Business
Molly Borchers

As we often say at my company, PR is the ultimate word of mouth.

Impact Measurement : The Faultlines

Lutfey Siddiqi | Posted 01.23.2014 | Impact
Lutfey Siddiqi

It is argued that the active pursuit of output data may distract or detract a social enterprise from its impact objectives. It is also argued that impact accounting imposes a compliance burden that acts as unnecessary overhead.

The Number You Can Always Trust

Steven Crandell | Posted 11.06.2013 | Technology
Steven Crandell

Next time you hear an amazing statistic, listen to your intuition and start asking questions about how the number was generated and what part of human experience was left out of the equation.

Can Public Relations Be Measured? 6 Tips for Proving and Improving ROI

Paula Berg | Posted 07.31.2013 | Denver
Paula Berg

With so many moving targets and evolving channels, how can we know and show that communications strategies and messages are making an impact?

Diverging Bases: The Case Against the Metric System

Lila Nordstrom | Posted 05.21.2013 | Science
Lila Nordstrom

In the same way that the foot was obviously invented by a potentially vain, math-hating medieval person, the meter was clearly invented by an anti-social mathematician.

Kilogram Has Put On Weight, Scientists Say

Posted 01.07.2013 | Science

By: Tia Ghose Published: 01/06/2013 07:55 PM EST on LiveScience The kilogram may need to go on a diet. The international standard, a cylinder-shap...

6 Tips For Growing From Your Heart

Cindy Wigglesworth | Posted 03.06.2013 | Healthy Living
Cindy Wigglesworth

"Spirit," by whatever name, is not measurable. But skills like spiritual intelligence (SQ) skills can be measured. And measurement is useful -- it points to where we can grow and improve.

Addicted to Yardsticks

Liz Ryan | Posted 01.06.2013 | Business
Liz Ryan

People aren't measurable items, unless we are measuring them by the number of times they've seen Star Wars. We do not lend ourselves to measurement. If you want people do exciting things, stand back and let them explore the environment alone and together.

Sacred Ground: The Interfaith Triangle

Rabbi Joshua Stanton | Posted 11.17.2012 | Religion
Rabbi Joshua Stanton

The question truly at the heart of the book is how to encourage people en masse to go around the interfaith triangle in the right direction. The absence of movement could lead to indifference or even mutual suspicion.

Many Still Uncertain About Heisenberg's Uncertainty Principle

Posted 02.23.2012 | Science

By: Clara Moskowitz, LiveScience Senior Writer Published: 02/21/2012 02:59 PM EST on LiveScience One of the most often quoted, yet least understoo...

PHOTOS: 10 Wackiest Scientific Scales

The Huffington Post | Travis Korte | Posted 01.05.2012 | Science

Hand-waving and estimation are out, and measurement is in. With the right scale, researchers can measure just about anything--even things traditionall...

Measuring Creativity In Massachusetts

John M. Eger | Posted 05.25.2011 | Education
John M. Eger

Massachusetts is the first state to try to figure out how to teach creativity and how to measure it in our schools -- to better prepare our kids for the creative age.

Introducing the Sweet Spot: Latinos/Hispanics and Web 2.0

Kety Esquivel | Posted 05.25.2011 | Technology
Kety Esquivel

I am thrilled to see a couple of recent studies that provided a quantitative backing to what I and others in the industry have been saying for years: Latinos are in Social Media.

Low Gulf Oil Spill Size Estimate Could Save BP Millions Of Dollars In Court

McClatchy | Marisa Taylor, Renee Schoof and Erika Bolstad | Posted 05.25.2011 | Green

WASHINGTON -- BP's estimate that only 5,000 barrels of oil are leaking daily from a well in the Gulf of Mexico, which the Obama administration hasn't ...

DFA Survey: Priming the Vote in Arkansas?

Mark Blumenthal | Posted 05.25.2011 | Politics
Mark Blumenthal

This morning, we posted results from a new survey of Arkansas conducted by the firm Research 2000 on behalf of Democracy for America. The survey was c...

AAPOR2010: George Bishop

Mark Blumenthal | Posted 05.25.2011 | Politics
Mark Blumenthal

One last AAPOR interview (from me) for tonight: On Saturday, I talked to University of Cincinnati Political Science Professor George Bishop, who pres...

AAPOR2010: Peter Woolley

Mark Blumenthal | Posted 05.25.2011 | Politics
Mark Blumenthal

At the AAPOR Conference yesterday, I interviewed Peter J. Woolley, director of Fairleigh Dickinson University's Public Mind Poll, on an experiment he ...

Lundry: Twitter as Pollster

Guest Pollster | Posted 05.25.2011 | Politics
Guest Pollster

Alex Lundry is Vice President and Director of Research for TargetPoint Consulting, a conservative political polling, microtargeting, and knowledge man...

A Question That's Too Salty

Mark Blumenthal | Posted 05.25.2011 | Politics
Mark Blumenthal

I got an email yesterday from Alan Abramowitz flagging this question released Monday by Rasmussen Reports from an automated survey of American adults ...

Anthony Wells Interview: Part 2

Guest Pollster | Posted 05.25.2011 | Politics
Guest Pollster

Anthony Wells is the editor of the UK Polling Report and an associate director at YouGov [interests disclosed: YouGov is Pollster.com's parent company...

The Harris "Wingnut" Poll: Could We Do Better?

Mark Blumenthal | Posted 05.25.2011 | Politics
Mark Blumenthal

My column reviews the criticism of the Harris Interactive "wingnut" survey released last week and suggests some ways to better measure some of the ...

A Tale of Two NBC/WSJ Health Reform Questions

Mark Blumenthal | Posted 05.25.2011 | Politics
Mark Blumenthal

The two-question sequence on health care reform asked by the highly regarded NBC News/Wall Street Journal poll -- slightly updated since I wrote about...

Health Reform Opposition Falling?

Mark Blumenthal | Posted 05.25.2011 | Politics
Mark Blumenthal

Our chart of the favor-or-oppose questions on health care reform has generated a fair amount of discussion this week. Both Chris Bowers and the analys...

Most Independents Aren't All That 'Independent'

Mark Blumenthal | Posted 05.25.2011 | Politics
Mark Blumenthal

My column for this week takes up the cause of GWU Professor John Sides and looks at how the definition of "independent" used most often tends to exagg...

Re: Tea Party Polling

Mark Blumenthal | Posted 05.25.2011 | Politics
Mark Blumenthal

Does the just released CNN/Opinion Research Corporation poll overstate "active support" for the Tea Party movement? They report "roughly 11 percent of...