Whether you're a screenwriter for Mad Men or the creator of the Kardashians, we are all storytellers and "moments generators." Effective and successful content not only achieves a good balance between the two.
Law & Order is brazenly capitalizing on the pain and trauma of young women and not only failing to compensate them for stealing their stories, but actually denying that they exist by claiming that the "story is fictional and does not depict any actual person or event." Stunning.
They say the first casualty in the heat of a moment is truth. The recent media coverage of the Boston Marathon bombing offers invaluable material and lessons for any business executive to apply in any industry to validate that saying.