For seven days I didn't have salt, meat or CNN. My mornings began without Morning Joe or Morning Edition; I saw sunrise on a mountain hike, not with a clicker in my hand. There's nothing like a little media fast to remind you how little it costs to be a bit out of it.
So it happened that on that Sunday evening, presented with the option to stay tuned in to the latest bin Laden news, I made my decision: I turned off the computer and went to bed.
I've been noticing a trend in conversations with consumers. There's a growing awareness that our media diets are killing us, and an accompanying resistance to do anything about it.