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Media Narratives

Get the Story: Why We Misunderstand Swine Flu, the Financial Crisis, and other Non-Narrative News

Jay Michaelson | Posted 06.04.2009 | Media

Read More: Darfur, Financial Crisis, Climate Change, Hurricane Katrina, Saddam Hussein, China Oil, Media Narratives, Swine Flu, Media News
Jay Michaelson

Nameless trends, faceless economic forces -- these are the true villains in today's most pressing dramas, yet they are almost completely unrepresentable on screen.

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The Simple Distillation Of McCain's Message Problem

Mark Nickolas | Posted 12.04.2008 | Politics

Read More: Barack Obama 2008, John McCain, Message Box, John McCain 2008, Tully Message Box, Barack Obama Message, John McCain Message, Media Narratives, Politics News
Mark Nickolas

The Tully Message Box is a cleverly simple method of understanding how to develop a narrative that will drive an entire campaign.

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