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Media Relations

Changing the PR Channel

John P. David | Posted 08.04.2014 | Business
John P. David

As I have told my stunned teenage children, we only had four television channels when I was a kid. Back in the day (and by this I mean before anyone ...

How to Stop Pissing Off Reporters: VentureBeat Edition

Maggie Quale | Posted 07.29.2014 | Media
Maggie Quale

If you don't have the opportunity or bandwidth to write, request to sit down with a journalist -- completely independent of any other agenda. Ask them what their day is like, what their job entails, what makes a good story for them and so on.

3 Ways to Write Press Releases That Piss Off Journalists

Rosella LaFevre | Posted 07.29.2014 | Media
Rosella LaFevre

So what's going wrong? Well, here's a list of ways you can suck the life out of a PR pitch and piss off the people you decided to send it to.

Storytelling Returns to Marketing

John P. David | Posted 07.21.2014 | Media
John P. David

With the continued fragmentation of media, we need to return to telling stories because it sets our message apart and helps our meaning ring clear amid the noise in the marketplace of attention.

If I Were LeBron's PR Guy...

John P. David | Posted 07.09.2014 | Sports
John P. David

I don't know where James will play next season, but his current free agency offers an opportunity to make some amends to Cleveland fans, even if he decides to play elsewhere.

Disruptive Technology Merits Disruptive PR

John P. David | Posted 07.01.2014 | Media
John P. David

One of the big stories of the summer is the rise of ridesharing services. You may have heard of the major players (companies Uber and Lyft) or seen ...

U.S. Soccer's No-Win Scenario

John P. David | Posted 08.12.2014 | Sports
John P. David

How can you expect us to get on board with the USMNT when the coach doesn't even believe in them? If I had a chance to counsel Klinsmann on public relations for his team, I could limit it to three words: "Know your audience."

A Tale of Two Leagues: Don't Run from the Story, Own It

Jim Goldman | Posted 07.13.2014 | Sports
Jim Goldman

In one corner, the NBA, still reeling from the abhorrent, ugly comments from one of its owners -- a controversy of the highest order. In another corner, the National Football League, and the draft of its first openly gay player.

Sometimes You Have to Dig in and Play Rough

John P. David | Posted 04.23.2014 | Miami
John P. David

One doesn't typically equate Miami with prehistoric ruins, but today the city has a bona fide archaeological controversy on its hands. And while my knowledge of antiquities is best measured by how many times I have seen Raiders of the Lost Ark, I do know a good PR mess when I see one.

Online Image Repair: From 'Do Nothing' to 'Black Ops'

John P. David | Posted 04.08.2014 | Business
John P. David

Restaurants get bad reviews, businesses get slammed for poor customer service, and some people have Internet skeletons which inconveniently appear in search engine results. What does one do if this happens? The spectrum of solutions runs wide from "let it ride" to engaging in black ops activities.

Navigating the Waters of Bad Press

Gabrey Means | Posted 04.08.2014 | Small Business
Gabrey Means

Whether it's discontinuing their favorite product, having an ad campaign they find annoying or being in a line of business they don't support, there won't be an answer that satisfies them.

What Does the Source Say?

John P. David | Posted 03.17.2014 | Media
John P. David

If you are ever in a situation where you want to share sensitive information with a journalist, the most important rule (after calling a PR person to help you) is to set very clear ground rules about attribution before the conversation starts.

Is Print Really Dead?

John P. David | Posted 02.11.2014 | Media
John P. David

The print media conundrum remains. Some publications continue to survive, while a few thrive.

Person of the Year?

John P. David | Posted 02.01.2014 | Media
John P. David

Is any single person synonymous with Washington dysfunction and deserving of Person of the Year? Given a lack of leadership, perhaps "Nobody" is the best vote to represent Washington gridlock.

The Value of a Full Spectrum View

Mark R. Kennedy | Posted 11.20.2013 | Politics
Mark R. Kennedy

"It doesn't matter what I think. It matters what the market thinks." Whether you are a financier, a retailer, an entertainer, or a political manager, this simple rule applies.

Football's Summer Crime Spree

John P. David | Posted 10.02.2013 | Sports
John P. David

Apologist-sounding answers aside, I think the NFL and big-time college football need to address this image issue sooner than later. Reputations and ticket sales are at stake.

You Can't Be a Racist TV Chef, Ya'll!

John P. David | Posted 08.26.2013 | Media
John P. David

I have written about celebrity falls from grace in the past, and my typical refrain is that in America anyone can make a comeback. But I think this one's an anomaly. In this case, Deen's got her rear-end in the deep fryer with little hope of coming out crispy and delicious.

5 Top Benefits Your Company Will Gain With PR

Zach Cutler | Posted 02.20.2013 | Small Business
Zach Cutler

Running a business involves putting out a great product or service -- but many products and services may not succeed due to a lack of infrastructure, planning and attention paid to the minutiae of day-to-day operations.

The Top 10 PR Blunders Of 2011

Rich Robinson | Posted 02.21.2012 | Media
Rich Robinson

Some blunders are unavoidable; often they are self-inflicted. One thing's for certain: 2011 provided some stunning examples of public relations disasters.

Bimbo of the Year Awards

Jonathan Bernstein | Posted 05.25.2011 | Media
Jonathan Bernstein

Here are some dumb public comments made during the year. The primary criterion is that the speaker causes the listener to believe exactly the opposite of what was said.

Inside a Reporter's Mind -- A Scary Place

Jonathan Bernstein | Posted 05.25.2011 | Media
Jonathan Bernstein

Believe it or not, reporters would probably find it as scary to be in your mind as you would to be in theirs. The catch is that they're paid to be in yours and will do their best to get there.

Being On Both Sides of the Coin: How Being a Blogger Makes You a Better PR Pro

Danny Wong | Posted 05.25.2011 | Business
Danny Wong

When you have received hundreds of pitches yourself, you quickly realize what makes for a good pitch and what makes for a bad pitch and you start appreciating easily digestible content.

The Dirt Is Out! Journos Tell What Makes Their Blacklist

Danny Wong | Posted 05.25.2011 | Media
Danny Wong

Ever wonder why your media contacts start ignoring your emails? Perhaps they are busy? Perhaps they aren't interested in your pitch? Have you ever considered that maybe you are on their Blacklist?

Sam Stein

Perino Grades Political Pundits: "Zero" For Fairness

HuffingtonPost.com | Sam Stein | Posted 05.25.2011 | Politics

With a fading black eye gracing the right side of her face, White House Press Secretary Dana Perino on Thursday offered advice for her successor as we...