If you don't have the opportunity or bandwidth to write, request to sit down with a journalist -- completely independent of any other agenda. Ask them what their day is like, what their job entails, what makes a good story for them and so on.
How can you expect us to get on board with the USMNT when the coach doesn't even believe in them? If I had a chance to counsel Klinsmann on public relations for his team, I could limit it to three words: "Know your audience."
In one corner, the NBA, still reeling from the abhorrent, ugly comments from one of its owners -- a controversy of the highest order. In another corner, the National Football League, and the draft of its first openly gay player.
One doesn't typically equate Miami with prehistoric ruins, but today the city has a bona fide archaeological controversy on its hands. And while my knowledge of antiquities is best measured by how many times I have seen Raiders of the Lost Ark, I do know a good PR mess when I see one.
Restaurants get bad reviews, businesses get slammed for poor customer service, and some people have Internet skeletons which inconveniently appear in search engine results. What does one do if this happens? The spectrum of solutions runs wide from "let it ride" to engaging in black ops activities.
If you are ever in a situation where you want to share sensitive information with a journalist, the most important rule (after calling a PR person to help you) is to set very clear ground rules about attribution before the conversation starts.
I have written about celebrity falls from grace in the past, and my typical refrain is that in America anyone can make a comeback. But I think this one's an anomaly. In this case, Deen's got her rear-end in the deep fryer with little hope of coming out crispy and delicious.
Running a business involves putting out a great product or service -- but many products and services may not succeed due to a lack of infrastructure, planning and attention paid to the minutiae of day-to-day operations.