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Media Spending

Accountability and a New Vision for the Upfront. Part 3 of Jack Myers' 2003 Vision for the Future of Media and Advertising

Jack Myers | Posted 11.29.2008 | Business

Read More: Media Futurist, Accountability, Economy, Media Spending, The Future, Future, Business News
Jack Myers

Business, especially the media business, is not simple. Incompetence can no longer be tolerated. To the smart go the spoils.

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Is There a Future for Newspapers?

Jack Myers | Posted 11.27.2008 | Business

Read More: Media Spending, Death of Print, Print Media, New York Times, Newspapers, Newspaper Industry, Business News
Jack Myers

But newspapers have valuable assets that could enable them to recapture their local market dominance, if they act quickly and definitely.

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Network TV 2008/2009 Upfront Pricing Report

Jack Myers | Posted 10.30.2008 | Media

Read More: Spending Forecast, Economy, Media Spending, Media News
Jack Myers

Television networks' strong Upfront performance reinforces advertisers' continuing dependence on and confidence in the television medium even in the face of dramatic 21% year-to-year primetime audience erosion.

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