iPhone app iPad app Android phone app Android tablet app

Mediavest

Starcom MediaVest's CEO Desmond: This is the Year of Mobility and Big Data

Andy Plesser | Posted 03.13.2013 | Business
Read More: Online Video, Mediavest, Digital Media, Publicis, Ces, Advertising, Starcom, Video, Business News
Andy Plesser

LAS VEGAS - This is the year of "mobilty" around television consumption, when viewing moves from the big screen to unwired devices, says Laura Desmon...

Read Whole Story

Branded Sponsorship with Stephen Colbert Drives Social Buzz for Wheat Thins

Andy Plesser | Posted 07.15.2012 | Technology
Read More: Mediavest, Kraft Foods, Wheat Thins, Advertising, Comedy Central, Video, Stephen Colbert, Technology News
Andy Plesser

Stephen Colbert's on-air routine taking Wheat Thins and its advertising memo to task in a branded sponsorship earlier this year was deliberate, says ...

Read Whole Story

High-Tech Start-Up Focus: Flite's 'Agile Marketing Platform'

Bill_Robinson | Posted 03.31.2012 | Small Business
Read More: Charles Schwab, Marriott, Microsoft, Intel, Tostitos, Starcom, General Mills, Fedex, Adweek, Paramount Pictures, Toyota, Best Buy, Cnet, Cisco, Publicis, Yahoo, Sony, Coca-Cola, Hummer Winblad, Dell, General Catalyst Partners, Sequoia Capital, Mediavest, Digitas, Aetna, Sybase, Loreal, Ibm, Google, Flite, Small Business America, Small Business News
Bill_Robinson

One of the most crucial elements of any high-tech start-up's survival -- much less evolution -- is the money backing the enterprise. Is it 'smart money?' Is it 'patient money?' Is it 'connected money?'

Read Whole Story

Top Ad Execs' Tips on Online Video Ad Dollars (video)

Daisy Whitney | Posted 05.25.2011 | Media
Read More: Mediavest, Lisa Donohue, Harold Geller, New Media Minute, 4as-Conference, Online Video Advertising, Starcom, Daisy Whitney, Donna Speciale, Media News
Daisy Whitney

When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they're most ...

Read Whole Story

Media Agencies Live at the Heart of the Communications Ecosystem, Say MediaVest Executives

Jack Myers | Posted 05.25.2011 | Business
Read More: Mediavest, Digital Ecosystem, Business News
Jack Myers

The economic downturn is accelerating the need for media agencies to deconstruct and reconstruct their business models and services.

Read Whole Story