While it's true that women can find beat-up jeans and tousled, bed-head hair incredibly seductive on a man, every guy needs a quick, no-fail grooming routine that he can turn to when he needs to impress.
Our image of a brilliant woman is that of an incredibly competent one -- put-together and efficient-looking. The one-in-a-million abstract-thinking mind is not one it is popularly imagined a woman could possess.
The new AXE ad presents a new alternative to selling men's grooming products. The commercial wasn't riddled with cliché alpha male elements, but instead, displayed the vulnerability and weakness of a young man in love/lust.