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Mere Exposure Effect

Cara Santa Maria

WATCH: Do Opposites Attract? | Cara Santa Maria | Posted 01.04.2012 | Education

2011-11-23-pull2.jpgAs we all know, attraction is only a part of the story when it comes to the scientific study of love.

The Trick To Outsmarting Advertising

Art Markman, Ph.D. | Posted 11.17.2011 | Healthy Living
Art Markman, Ph.D.

You might think that you're a savvy consumer. You know the ads are out there, so you try not to pay too much attention to them. You'd prefer to make your own choices. And there's the rub.