My experience simplifying a development message was last year during the "Every Child Deserves a 5th Birthday" campaign. The rallying cry was easy to understand. No child should die from a preventable disease.
NBA sensationĀ Jeremy LinĀ chatted with me at SXSW about his brand new documentary, Linsanity the movie, appearing in various YouTube videos and the overall message he wants fans to take away from his new film.
From pizza to politics, the following is an incomplete list made by an amateur of observed persuasion and advertising techniques. Examples abound so readers may supply their own.
The days of leisurely contemplating and observing our world through the morning and evening newspapers is long gone. The reassuring news coverage of the fixed-time network news has disappeared. We are living in a 24/7 world.
One of Rick Santorum's biggest and most consistent challenges was his lack of message discipline. But the former Pennsylvania senator's campaign manag...
Often, when our lives shift or hit a major turning point, we suddenly find ourselves in a new role as the messenger. It is during these life experiences that we are forced to dig deeper.
We are all God-carriers, he kept repeating, God's stand-ins, God's viceroys. Would we kill others if we believed it was killing a part of God every time?
This is the first in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide ...
The morning after the mid-term elections it seemed anyone considering a run for office wouldn't need to hire a campaign manager. Every news site, eve...
"I've spent my whole life chasing the American dream," John Boehner said, just before tearing up and getting verklempt. Everyone knows that's the int...
The Financial Times projects that Fox News will be Murdoch's most profitable and successful business. Maybe the Left needs its own dippy blonde anchor...
In order to get anything done this year, things are going to have to move a lot faster than health reform moved. The pace has to be stepped up from "glacial."