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Metrics

Why Content Marketers Are Using All the Wrong Metrics (And What They Should Be Measuring Instead)

Posted 07.16.2014 | Media

By Joe Lazauskas, Contently You’re measuring the success of your content all wrong. That was an aggressive statement, intended to compel y...

What Are Hidden Metrics and Why Should You Care?

Josh Patrick | Posted 07.16.2014 | Small Business
Josh Patrick

KPI's are all the rage. I like the term hidden metric. To me it's more descriptive. A hidden metric is a measurement that you use in your company that is not included in your normal financial statements. It's usually something you've developed that helps you understand your business better.

Too Much Information!

Michael Ramah | Posted 06.25.2014 | Business
Michael Ramah

The elimination of surprises may be in some way reassuring to the most devout digital fanatics, and the brand managers who have fallen under their spells. But it is utter, dreary tedium for consumers -- and a veritable death knell for the kind of passionate, deeply resonant engagement that forges lifelong relationships with brands.

So You Want to Start An English-Language News Site?

Magda Abu-Fadil | Posted 06.23.2014 | Media
Magda Abu-Fadil

Friends and acquaintances across the Middle East/North Africa region often ask for advice on matters related to journalism, media in general, ethics, and how to prepare young people for this very exciting and ever-changing field.

Shh... Let's Talk About How We Need to Fail More in International Development

Alex Amouyel | Posted 06.28.2014 | Impact
Alex Amouyel

The incentives to acknowledge failure are also not there -- donors are more likely to give money next year to organizations who've succeeded and whether you are a government, a corporate, or a philanthropist, you don't want to see that your money was wasted when it's about saving lives.

Go Plant Your Magazine!

Magda Abu-Fadil | Posted 06.13.2014 | Media
Magda Abu-Fadil

Go plant your magazine! That's right. Belgian magazine Humo embedded flower seeds in one of its editions, telling readers to simply bury the page in ...

Cognitive Analytics: Kevin Greaney With Innovation Assessment Saves Great Minds From Bad Testing

Steve Mariotti | Posted 03.30.2014 | Business
Steve Mariotti

Have you recently completed a pre-employment assessment? One of the typical Myers Briggs or DiSC tests where you were identified as an 'extrovert' or 'ISTJ' or 'achiever?' If so, you are part of the 33 million people who endured workforce evaluations last year.

You Will Die Itchy and a Little Fat

Mark Morford | Posted 01.23.2014 | Comedy
Mark Morford

American! Are you bored? Jaded by the government shutdown and the squishy Tea Party imbeciles that caused it, but not quite yet completely paralyzed with fear that the world is closing in around you?

The Number You Can Always Trust

Steven Crandell | Posted 11.06.2013 | Technology
Steven Crandell

Next time you hear an amazing statistic, listen to your intuition and start asking questions about how the number was generated and what part of human experience was left out of the equation.

Innovative Storytelling, Engagement Reflect Trends in Newsrooms

Magda Abu-Fadil | Posted 09.26.2013 | Media
Magda Abu-Fadil

Innovative storytelling, audience engagement, and financial flexibility are key ingredients for newspapers to cope with pressures from competitors, bu...

Top 8 Things That Make Investors Cringe

Lili Balfour | Posted 09.07.2013 | Small Business
Lili Balfour

Have you ever left a pitch and wondered what investors really thought about you? I decided to roll up my sleeves and conduct a nationwide, sector and stage agnostic survey of investors.

Why Talking At People Is Bad for Brand Engagement -- An Interview With Funny Or Die's Patrick Starzan

Blake Landau | Posted 07.01.2013 | Technology
Blake Landau

"It's all about content for us -- without it we have nothing to market. Social media to us means two things: community and distribution."

4 Metrics That Make Money

Lili Balfour | Posted 06.11.2013 | Business
Lili Balfour

If we don't know what is wrong, we can't fix it. When we monitor our performance based on relevant metrics and compare our findings against our peers, we can enhance the user's experience and in turn enhance profitability.

Metrics and Innovation in Digital Marketing

Naomi Troni | Posted 05.11.2013 | Business
Naomi Troni

In the early days, way back a decade or so ago, the big hope was that digital would create a new era in metrics -- it would be possible to track marketing spend marketing results and get some solid figures on ROI. Sure enough that's what happened, more or less, with display advertising.

Mitigating Environmental Impact of Apparel: REI

Andrea Meyer | Posted 02.11.2013 | Business
Andrea Meyer

"Seventy-five to 90 percent of a product's environmental impact is determined the product development stage," says Kevin Myette, director of product a...

Chasing the Social Media Data Trail

Jeremy Harris Lipschultz | Posted 11.11.2012 | Media
Jeremy Harris Lipschultz

We are several years into the use of social media metrics and analytics, and I see no quick fix to the problems associated with the social media data trail.

Strategies for Design Expression

Soren Petersen | Posted 10.08.2012 | Business
Soren Petersen

Developing and launching a new product requires a fine-tuned orchestration of design excellence and user understanding.

Nokia Sensing X CHALLENGE

XPRIZE | Posted 09.18.2012 | Technology
XPRIZE

What can the health care industry learn from Hollywood? Can we use the power of technology and persuasion to empower consumers to take more responsibility for their own health?

Transforming Health and Well Being With Innovative Sensing Technologies

XPRIZE | Posted 09.02.2012 | Technology
XPRIZE

Every day much of this incredible wealth of digital information about our daily lives and the world around us is going to waste. We've only just started to explore the benefits of using this data.

Business Guide to Twitter Metrics

Megan Berry | Posted 08.19.2012 | Small Business
Megan Berry

How is your business doing on Twitter? Many companies invest significant amounts of time and money in their social programs without knowing the answer to this question.

Design Metrics -- Is It Possible to Optimize Design for Innovation?

Soren Petersen | Posted 06.09.2012 | Business
Soren Petersen

New products must be ten times better than existing products for consumers to switch and the failure rate connected to new product introductions is 35...

Metrics for Attention in Networks

Pablo Mancini | Posted 05.22.2012 | Media
Pablo Mancini

The challenge of mass media, and journalists, with social networks is not getting fans or followers. The most important mission is to expand our edito...

Are Vanity Metrics Making Your Organization Sick?

George Weiner | Posted 05.05.2012 | Business
George Weiner

Vanity metrics, because they only look at surface performance and don't relate to the actual health of an organization, can make a business sick. The solution, however, is simple.

Measuring How We Do Business

Dov Seidman | Posted 02.01.2012 | Business
Dov Seidman

In business -- where the 20th Century adage that "you can't manage what you don't measure" remains as valid as ever -- we're finding that traditional measures just do not add up in a globally interdependent world.

Let's Get Rid of Internet Banking

Brett King | Posted 05.25.2011 | Technology
Brett King

The way we have digital banking and web presence structured today is actually wrong. The problem is, this basic structure is not the optimal configuration for customers, nor for the bank.