The Philips Norelco ad is funny and memorable largely because it confronts head-on what too much advertising for men's beauty products, particularly ones for the American market, try desperately to disavow, even as they're exploiting them: male vanity and sensuality.
The 58-year-old Pulitzer prize-winning sports journalist and best-selling author Buzz Bissinger caused a minor tsunami of scandale, disgust and derision recently with a bravely barnstorming confessional piece in GQ.
Unlike in those eye-poppingly photoshopped Armani ads, the emphasis in this ad commodifying the world's most famous male body seems to be not on his basket but his on his butt. And what a hungry butt it appears to be.
If Casino Royale outed Bond's omnisexual tartiness, Skyfall outs the queerness of the Bond villain, someone who was often implicitly coded as queer. After all those decades of coding, Bardem's openly flirtatious, swishy villainy seems exhilirating.
And who could have imagined a world of "Yes, we can," in which a young-ish African American president gets elected, only to be challenged by those claiming to want to restore some notion of the American dream, complete with a blurring of church and state?
Here's a red-blooded idea. Whenever you hear "man" or "he" or "guy" or "bro" strapped onto the front of some word in a desperate attempt to try and butch it up and banish the inner sissy, just replace it with "fag."