When singer Michael Feinstein lost his cousin to gastric cancer in 2010, he wanted to draw on his celebrity to bring attention to the disease, which is relatively rare and therefore doesn't garner the attention of more common forms of cancer.
If Michael Feinstein's American Songbook accomplishes anything -- it indisputably does -- it's that his commitment to the task of perpetuating the music is at least equal to his devotion to performing.