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Michael Greene

Publishers Seek TV-Like Marketplace: Forrester's Michael Greene

Andy Plesser | Posted 11.06.2011 | Technology
Andy Plesser

While publishers seek a direct, simplified means to sell video inventory, like television, the reality is a bifurcated world where advertisers seek to buy in a range of electronic marketplaces, observes Michael Greene, Analyst at Forrester Research in this interview with Beet.TV.