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Mindful Marketing

The Secret Ingredients to a Stellar 2014 Marketing Plan

Lisa Nirell | Posted 04.05.2014 | Business
Lisa Nirell

You would be surprised at the number of CMOs who work at growing, dynamic concerns in absence of any marketing plan. Some blame it on lack of time; others simply prefer to "wing it." In what camp do you reside?

5 Ways Marketing Can Turbocharge Sales

Lisa Nirell | Posted 12.02.2013 | Business
Lisa Nirell

Sellers who win sell radically differently than sellers who come in second place. That's according to What Sales Winners Do Differently, a new research report from RAIN Group, a sales training and consulting firm.

How to Keep Your CMO Out of the CEO Shark Tank

Lisa Nirell | Posted 11.05.2013 | Business
Lisa Nirell

The purpose of communicating a compelling message in the CEO's language is to generate interest; interest generates a meeting; meetings create trusting relationships; and relationships drive conceptual agreement.

CMOs Are From Mars, CEOs Are From Venus: What Planet Are You From?

Lisa Nirell | Posted 10.15.2013 | Business
Lisa Nirell

What is your current relationship with your CEO? Do you feel like a fish out of water, or are you swimming in the same direction?