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Mindshare

(VIDEO) How-to Videos Can Drive Purchase, Mindshare's Migliozzi

Andy Plesser | Posted 08.15.2014 | Business
Andy Plesser

Given the wide range of video strategies available in the market, brands should understand the different value of different types of video. How-to vid...

Cannes 2014 #Shingerview: David Lang, Mindshare NA

David Shing | Posted 08.12.2014 | Media
David Shing

This past June, I had the opportunity to sit down and talk to my friend, Emmy-award winning TV producer, and Chief Content Officer at Mindshare NA, David Lang, on creativity being informed by data, the definition of premium content, and the importance of a distribution strategy.

(VIDEO) If "Content Is King," then "Distribution is Queen" as Paid Media is Essential, Mindshare Entertainment Prez David Lang

Andy Plesser | Posted 07.28.2014 | Media
Andy Plesser

Mindshare, the media agency within WPP, has created some 250 branded campaigns for video and television over the past 9 years, says David Lang, Chief ...

Jaguar's 'Chicken Spot' is Example of Real-Time Response Marketing

Andy Plesser | Posted 03.12.2014 | Media
Andy Plesser

LAS VEGAS -- Jaguar's popular Chicken Vs Jaguar commercial is an example of the type of adaptive marketing that brands need to do these days, says Jo...

Too Busy to Say Thank You

Rajesh Setty | Posted 01.28.2014 | Business
Rajesh Setty

You and I know that people are "very busy" these days. Many of them are so busy that they don't have the time to say a heartfelt thank you for whate...

The Responsiveness Advantage for Salespeople

Rajesh Setty | Posted 01.25.2014 | Business
Rajesh Setty

The scarcest commodity today is mindshare. With the rise of social media, social networks and the smart phones, it is not surprising that "attention...

Mindshare's Kinsella: Video Is the Key to Real-Time Marketing and 'Wochit' Provides Compelling Solution

Andy Plesser | Posted 11.30.2013 | Media
Andy Plesser

Colin Kinsella, who joined WPP as the CEO of Mindshare, NA  this July from Digitas where he was CEO for North America, has been a leader in the movem...

The Path to Building Your Power

Rajesh Setty | Posted 11.10.2013 | Business
Rajesh Setty

There is really no excuse to go unprepared to face a context that matters. Surprises are always in the store but good preparation goes a long way to help you win.

How to Become a Social Storyteller

Peter Friedman | Posted 06.15.2013 | Business
Peter Friedman

"Storytelling" has been marketing's go-to buzzword for a couple years running. And rightfully so. A well-told story that draws on the interests of its audience has the power to connect customers emotionally to your brand and make you unforgettable.

PHOTOS: Downtown LA Nightlife: What To Do In Your 20s, 30s, & 40s

Los Angeles Magazine | Posted 05.25.2011 | Los Angeles

Text courtesy of Los Angeles Magazine. When the workday winds down, this multifaceted neighborhood revs up. Here are the places to hit, whether yo...