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Mindshare

How to Become a Social Storyteller

Peter Friedman | Posted 04.15.2013 | Business
Peter Friedman

"Storytelling" has been marketing's go-to buzzword for a couple years running. And rightfully so. A well-told story that draws on the interests of its audience has the power to connect customers emotionally to your brand and make you unforgettable.

PHOTOS: Downtown LA Nightlife: What To Do In Your 20s, 30s, & 40s

Los Angeles Magazine | Posted 05.25.2011 | Los Angeles

Text courtesy of Los Angeles Magazine. When the workday winds down, this multifaceted neighborhood revs up. Here are the places to hit, whether yo...