When you see the MSC eco-label in your grocery store or on a restaurant menu, it not only means the fish you are buying is accurately identified. It represents a collective effort to address a global issue that affects the food security and livelihood of billions of people.
Imagine yourself at a restaurant ready to order your favorite dish and being told by your server that there is a one in three chance you will not receive the same item that is on the menu. Would you order it anyway?
We can only prepare and eat safe and sustainable seafood dishes if we are given honest information about how these products are harvested, bought and sold. The current system isn't designed to ensure that accountability is a constant player in seafood production.
What if the fish you find in the market isn't what you think it is? According to a new report by Oceana, U.S. consumers are frequently served a completely different fish species than the one they paid for.