The Fallacy of Supply and Demand
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George Loewenstein,
Marketing Research,
Mit,
MIT Sloan School of Management,
Drazen Prelec,
Business News
If I asked you for the last two digits of your social security number, then asked you whether you would pay this number in dollars for a particular bottle of wine, would the mere suggestion of that number influence how much you would be willing to spend on wine?
Dan Ariely | Posted 03.28.2008 | Business