About 1.3 million Google Android devices are activated every day. But while Google's mobile business is booming, it is still looking for a way to g...

Regardless of what has happened so far, innovative use of emerging technologies still has the ability to turn the winds, even at such a late stage in the game.

For so many years, a lot of the companies and ad technology companies building mobile advertising capabilities have been relegated to the cheap seats in the back with little attention or ad dollars allocated to it. Well, that's not the case anymore.

With so many people receiving Olympic results ahead of time, either through social media, live streams, or other live sources, the audience for time-shifted coverage should have plummeted -- right? Yet NBC's ratings were as strong as ever.

It seems that many marketers and agencies think that we can just slap some online creative into a mobile-sized ad and somehow that might catch people's interest and get them to tap on these ads.

Digital applications provide access to information that help us accomplish specific tasks that matter most to us. How can a brand take advantage of this next technology innovation?

The power of mobile devices is increasing, the prices are coming down and the range of apps and content for them is growing -- including videos, live TV and catch-up TV. So the choice for marketers is clear.

Mobile marketing cannot be narrowly defined as reaching people on cellular phones. The truth is that when we say mobile we really mean mobility.

There were two shows this week in the city and one message. Targeting. And geolocation technology on mobile devices is a big part of it.

While mobile advertising is a tiny slice of the global advertising pie, "its growth is huge ... and exponential," says Anna Bager who heads the IAB's Mobile Marketing Center of Excellence.

Not only are people using their smartphones more, but they're using their smartphones to do more, according to a new survey from Google conducted by I...

Google, Microsoft, and Yahoo! have swiftly lost share in the U.S. mobile advertising market to Apple's new iAd. Independent rivals such as Jumptap and...

Not that Foursquare needs any more free press, but here's my conversation with Tristan Walker, who serves as VP of Business Development at the uber-popular startup Foursquare.