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Mobile Advertising

Lessons Learned: 3 Requirements For Sustainable Civic Apps

Lisa Abeyta | Posted 11.16.2014 | Home
Lisa Abeyta

Here is what I believe must happen if we, as a global community, want to effectively exploit the power of mobile apps to address the growing civic demand for access to information and communication via mobile.

Amazon's Master Of Commerce Move Into The Phone Game

Alistair Goodman | Posted 08.24.2014 | Technology
Alistair Goodman

Mobile is so 2010. So why would Amazon throw its hat into the game of phones? That's the thing -- it didn't. The company is headed into battle in two other markets full of potential: real-world commerce and digital advertising.

How Small Businesses Can Take Advantage Of The Mobile Advertising Battle

Eric Schiffer | Posted 09.11.2014 | Small Business
Eric Schiffer

Here are five ways that small businesses can dominate the mobile marketplace.

These Are the Top 30 Most Influential People in Mobile Advertising

Mark Fidelman | Posted 07.20.2014 | Business
Mark Fidelman

Regular readers know that I have been covering the Mobile space for the last few years because I believe it's rapidly evolving the world.

Lack of Measurement Transparency for Mobile Ad Campaigns Restricts Flow of Brand Dollars

Anindya Datta | Posted 02.19.2014 | Technology
Anindya Datta

I am not sure why the brands, and especially their agencies, do not realize that even though the big ad networks do not provide (yet) the required clarity, there exist several transparent platforms on which they can run their campaigns.

Engulfed Into Mobile's Future and Loving It

Carole Sumner Krechman | Posted 12.24.2013 | Technology
Carole Sumner Krechman

This year's 4th annual 2013 Always On Mobile Summit was held at the historic Fox Theater in downtown Redwood City California, the heart, as they say o...

Going Mobile: How a Fragmented Platform Can Zoom to the Top

Russell J. Sapienza, Jr. | Posted 11.25.2013 | Business
Russell J. Sapienza, Jr.

Why isn't mobile the most successful advertising platform? It should be. Mobile ads can be targeted, are delivered to a device that is "always on" and with the user, and can be personalized across numerous dimensions, including location and usage history.

The Come-Back Kids

Carl Rogers | Posted 11.18.2013 | Media
Carl Rogers

The beauty of digital, as opposed to TV, is that one does not need to select one channel over another; we have a presence across multiple channels, all of which we engage with in order to spend time with friends.

Paul Blumenthal

What Should You Know About Mobile Political Ads? | Paul Blumenthal | Posted 09.11.2013 | Politics

WASHINGTON -- A digital political advertising firm is asking the Federal Election Commission to exempt banner ads for mobile devices, such as the rece...

Second Inning of the First Game: An Insight Into the World of Mobile Apps.

Carole Sumner Krechman | Posted 10.15.2013 | Technology
Carole Sumner Krechman

Buy a company that specializes in creating ad revenue for the new screens, like mobile and portables.

Timothy Stenovec

Why Zuck Is Smiling | Timothy Stenovec | Posted 07.25.2013 | Technology

It turns out all those ads cluttering up your Facebook news feed are working just fine for the social media giant. As the company reported its late...

Mobile Monetization Startup Reveals 3D Ads

Kevin Ducoff | Posted 09.22.2013 | Technology
Kevin Ducoff

Mobile app consumption is on the rise, but it's left app developers stumped when it comes to reeling in a profit from their creations. Plenty of start...

Mobile Has Gone Native: The Next Phase of Advertising Is Here

Ken Willner | Posted 09.22.2013 | Technology
Ken Willner

Gone are the days of traditional advertising, the new mobile frontier is demanding that consumers and advertisers shift their online habits to the sma...

Mobile Advertising Nearly Doubles Worldwide, Reaching $8.9 Billion

Nataly Kelly | Posted 09.16.2013 | Business
Nataly Kelly

While it's true that many companies work with local creative agencies to develop targeted advertising that is unique to each market, campaigns that are launched globally with a cohesive central theme are not uncommon.

Randall's Day 3 Roundup from Cannes - Live From the Rooftop

Randall Rothenberg | Posted 08.19.2013 | Technology
Randall Rothenberg

As consumers migrate from screen to screen and shift from smartphone to tablet to phablet, there is a growing desire for mobile to provide access to useful, relevant information and services more tailored to their needs.

Randall's Day 2 Roundup from Cannes - Live from the Rooftop

Randall Rothenberg | Posted 08.18.2013 | Technology
Randall Rothenberg

Yesterday, Cannes Lions Award winners were revealed and I attended the AOL Makers dinner where I was able to talk with some of the most amazing women in history who are still trailblazing today.

How Small Business Are Beginning to Own Mobile Moments

Brian Wong | Posted 08.12.2013 | Small Business
Brian Wong

The challenge was how we could take these moments and do something meaningful in them. It's really easy to shove an ad in there but you're now taking what was an opportunity to impress and doing what was expected. Do something unexpected and be the gentleman to your audience.

Down With Mobile Banner Ads

Brian Wong | Posted 03.05.2013 | Business
Brian Wong

I'm of the opinion that there's a better way to engage people on their phones than taking a billboard (a 70-year-old marketing technology) and shrinking it down to fit a four-inch screen.

Capitalizing on the Digital Explosion

Shruti Eva Saini | Posted 02.19.2013 | Business
Shruti Eva Saini

When was the last time you clicked on an online advertisement? Right. So how can brands up this "win rate" when consumers have a pretty turned off attitude when it comes to online advertising?

Gerry Smith

Google Still Searching for Answers To Its 'Mobile Problem' | Gerry Smith | Posted 10.19.2012 | Technology

About 1.3 million Google Android devices are activated every day. But while Google's mobile business is booming, it is still looking for a way to g...

How Technology Could Turn the Tides in the Election

Dr. Satwant Kaur | Posted 12.10.2012 | Technology
Dr. Satwant Kaur

Regardless of what has happened so far, innovative use of emerging technologies still has the ability to turn the winds, even at such a late stage in the game.

Move Over Online, Mobile Is the Main Event

David Gwozdz | Posted 12.03.2012 | Technology
David Gwozdz

For so many years, a lot of the companies and ad technology companies building mobile advertising capabilities have been relegated to the cheap seats in the back with little attention or ad dollars allocated to it. Well, that's not the case anymore.

Mobile Takes Center Stage at Advertising Week 2012

Maria Mandel Dunsche | Posted 12.02.2012 | Business
Maria Mandel Dunsche

Mobile marketing is no longer a question of "if" but of "how."

Beyond Spoilers: What the 2012 Olympics Taught Us About Multi-Screen Media in the Twitter Age

Krishna Subramanian | Posted 10.19.2012 | Technology
Krishna Subramanian

With so many people receiving Olympic results ahead of time, either through social media, live streams, or other live sources, the audience for time-shifted coverage should have plummeted -- right? Yet NBC's ratings were as strong as ever.

Why Aren't We Creating Ads Designed Specifically for Mobile?

Sal Candela | Posted 12.12.2011 | Technology
Sal Candela

It seems that many marketers and agencies think that we can just slap some online creative into a mobile-sized ad and somehow that might catch people's interest and get them to tap on these ads.