The newest generation of consumers has blown traditional marketing to smithereens. According to PR expert Stefan Pollack in his book Disrupted, the "iGen" generation are those born after 1994 and have never known life without computers and mobile devices.
Since mobile capabilities streamline the way you live -- especially when you want information quickly and easily -- it only makes sense to apply the same concepts to your hiring strategy, particularly your employee referral program.
Imagine walking into a busy mall when someone approaches you with an open hand. "Would you have some coins to take the bus, please?" he asks. But in this case, the person is not a panhandler. The beggar is a PhD.
Broadcast is not blogging, news media is not New Media, and serious reporting is not riffing. Considering the age and attention span of the mobile and smartphone demographic, why is media in such a panic to cater to them?
Your device isn't evil in and of itself. But it can run roughshod over you if you let it. Here are some strategies to keep your phone, tablet, laptop, and everything else from wrecking your mood and your day.
The real threat to demand from the mobile economy is the entirely predictable and avoidable bottleneck in supply created by the Federal Communications Commission's agonizingly slow process of making more wireless spectrum available to satisfy demand from mobile users.
It's fairly safe to assume that calendars, call logs, contacts, emails, financial data, text messages, photos and videos stored on smartphones or mobile devices are at risk of being monitored or stolen.
Are you a teacher or college administrator looking for some bright ideas on how to integrate digital learning into their school or university campus? Following are seven ways to integrate technology into the classroom, whether it be for educational or practical purposes.
A new report found that 95 percent of federal employees who are using mobile devices for work tasks do so outside of the office at some point. Not only that, more than half of feds using smartphones and tablets for work are bringing their own.
World Magazine Trends 11-12 saw weak prospects for recovery of the magazine industry in the Middle East and Africa in the coming years, and the United States is projected to lose ground in adspend, as it was hit hard by the economic downturn.
Print media, including magazines, that complain of reduced revenues, rising costs, shrinking circulation and see-sawing advertising, have felt the pinch, but thanks to innovative approaches, countless publishers are recouping their losses and widening their reach.