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Mobile Marketing

Is the Next Frontier Here? The Consensus Is Yes!

Chris Brassington | Posted 10.28.2009 | Technology

Read More: Mobile Marketing, Chris Brassington, Apple, Mobile Technology, Mobile, 2ergo, Iphone, Businessweek, Mary Meeker, Technology News
Chris Brassington

Location-based services are key to the mobile Internet. Consumers are not only using their phones to communicate, but to also find the nearest supermarket, deli, and Starbucks.

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Is It Possible to Track ROI in the Mobile Marketing Space?

Chris Brassington | Posted 10.21.2009 | Technology

Read More: Chris Brassington, Marketing, Roi, 2ergo, SMS Messaging, Mobile, Mobile Marketing, Year of the Mobile, Messaging Campaigns, Direct Marketing Association, Marketing Technology, Technology News
Chris Brassington

Previously, marketers could send out SMS messages and report on the number delivered. But then what? If you're including a link to a mobile website, how do you know if the recipient clicks on it?

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Lost at the Intersection of Mobile and Travel? Read On for Directions

Chris Brassington | Posted 11.18.2009 | Business

Read More: Mobile Marketing, Gps, Travel, Travel and Hospitality, 2ergo Chris Brassington, Mobile Phones, Dotmobi, Business News
Chris Brassington

Everyone has had a tough travel experiences at some point. Put yourself in that position and think about how your company could make those experiences more manageable using the mobile phone.

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Text Heard 'Round the World: Marketers Embrace Mobile Messaging

Chris Brassington | Posted 11.10.2009 | Business

Read More: Mobile Marketing Association, Mobile Marketing, Chris Brassington, Sms, O2, 2ergo, Text Messaging, Dog Whisperer TV Series, National Geographic Channel, Crm, Business News
Chris Brassington

The phenomenal growth of text messaging represents an amazing opportunity for marketers, but what are some of the most important practices to keep in mind when developing mobile messaging campaigns?

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Why Turn to Mobile Marketing in a Down Economy?

Chris Brassington | Posted 09.26.2009 | Business

Read More: Mobile Marketing, Chris Brassington, Sms, Dale Earnhardt Jr., Scripps Networks, Emarketer, 2ergo, Chevrolet, Business Strategies, Business News
Chris Brassington

Mobile marketing offers an interactive experience for consumers and allows them to interact with a brand or advertiser at their convenience, with urgency and spontaneity.

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Commentary on FOX News and Its Recent Mobile Site Redesign

Chris Brassington | Posted 09.19.2009 | Business

Read More: Mobile Marketing, Chris Brassington, Mobile Marketer, 2ergo, Scott Margolis, Mobile Phones, Fox News, Mobile Web, Business News
Chris Brassington

A recent interview in Mobile Marketer with Scott Margolis, director of digital business evelopment for FOX News, a 2ergo client, outlined the importance of consistency and user experience in the development and design of a mobile Web presence.

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English Speaking Hispanics Lead in Mobile Internet Growth...

Chris Brassington | Posted 09.12.2009 | Business

Read More: Mobile Marketing, Chris Brassington, Fox Sports en EspañOl, Mediaweek, Mobile, 2ergo, Mobile Internet, Internet, Paul Laureano, Cell Phones, T-Mobile, Cell Phone Usage, Marketing Trends, Toyota, AT&T, Sprint, Cell Phone Voters, Ford, TV Advertising, Brand-Marketing, Advertising Campaigns, Online Advertising, Internet Advertising, Advertising Age, Viral Marketing, Business News
Chris Brassington

"Latinos love their cell phones. The passionate nature of the culture fits perfectly with our first-rate sports programming and their desire to stay connected."

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Opportunities Abound: Mobile Couponing and the Value Chain

Chris Brassington | Posted 09.05.2009 | Business

Read More: Mobile Couponing, Chris Brassington, Mobile Marketing, Sms, Marketing, Green Living, 2ergo, Green Technology, Mobile Phones, Business News
Chris Brassington

Mobile couponing growth has been explosive. Better technology has made it easier for brands to embrace this new method of communication.

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Five Mobile Marketing Tips

Chris Brassington | Posted 08.30.2009 | Business

Read More: Chris Brassington, Mobile Marketing, Business, 2ergo, Mobile, Marketing, Mobile Phones, Business News
Chris Brassington

Mobile is used increasingly as a productivity tool, but also as a source of entertainment. Offers designed to drive a mobile response must carry with them an inherent sense of value or urgency.

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