Sephora execs may have heard Silicon Valley veteran Marc Andreessen predicting the death of traditional retailers earlier this year. But with its leadership in digital and mobile technology, Sephora's future is bright.
Consumers are simply more knowledgeable about what they are thinking of buying because of the continuing use of mobile and social. This trend can be seen world wide, especially in select Asian and African countries.
As small businesses begin the year with a clean slate and new opportunities to increase brand visibility via social media, what is the most important strategy all businesses should employ in their marketing campaigns?
With so many people receiving Olympic results ahead of time, either through social media, live streams, or other live sources, the audience for time-shifted coverage should have plummeted -- right? Yet NBC's ratings were as strong as ever.
This is the case with Apple or Nespresso, where the actual physical stores look more like living spaces, with demonstration areas rather than checkouts. Everything is done so that the consumer feels at ease and spends time with customer advisers (not salespeople).
Mobile technology, while still in its infancy, has gone from simply distributing horoscopes and ring tones to helping political and social justice movements quickly alert and even engage millions of people.