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Mobile Media

Study Reveals Just How Much Our Kids Love Digital Devices

Common Sense Media | Posted 12.30.2013 | Parents
Common Sense Media

Understanding what kids are using, how they're using it, and how much time they spend on it can help lead to better products, better parenting and better public policies.

Going Mobile: How a Fragmented Platform Can Zoom to the Top

Russell J. Sapienza, Jr. | Posted 11.25.2013 | Business
Russell J. Sapienza, Jr.

Why isn't mobile the most successful advertising platform? It should be. Mobile ads can be targeted, are delivered to a device that is "always on" and with the user, and can be personalized across numerous dimensions, including location and usage history.

Why Is the Success of Mobile Apps So Difficult to Measure? Critical Issue in Audience Measurement Unraveled

Anindya Datta | Posted 05.12.2013 | Technology
Anindya Datta

Audience measurement is well understood and routinely performed by firms such as Nielsen (TV), Arbitron (radio) and Comscore (web). It would appear to be a no-brainer for these companies to jump on apps. But, clearly, that has not been the case. What gives?

Transmedia Makers: Frustration + Opportunity = Magic

David Kleeman | Posted 10.21.2012 | Media
David Kleeman

It's easy to imagine teens of 2000 bouncing medium to medium, while longing for a connective thread -- a TV-show website that goes deeper than cast bios and "printables"; magazines that explore the worlds of their favorite games; the book-based backstory to the film they just saw.

The iTot Challenge: Getting Young Children Ready in the Jetsonian Age

Michael Levine | Posted 05.25.2011 | Education
Michael Levine

As President Obama discusses our State of the Union with a much needed focus on innovation, let's focus on one area that is ripe for change: how digital media can be used for education.

How To Live On $0 A Day: The Next Big Thing In Marketing -- Anti-Social Media

Lesley Stern | Posted 05.25.2011 | Comedy
Lesley Stern

With traditional media facing extinction and a disheartened, disinterested public, Toilet Paper Messaging (TPM) has emerged as one of the most effective marketing tools out there.