iPhone app iPad app Android phone app Android tablet app

Mobile Media

Why Is the Success of Mobile Apps So Difficult to Measure? Critical Issue in Audience Measurement Unraveled

Anindya Datta | Posted 05.12.2013 | Technology
Read More: Mobilewalla, App Development, Mobile Web, Audience Measurement, Mobile Media, Mobile Apps, App Metrics, 4A Transformation Conference, Media Planning, Technology News
Anindya Datta

Audience measurement is well understood and routinely performed by firms such as Nielsen (TV), Arbitron (radio) and Comscore (web). It would appear to be a no-brainer for these companies to jump on apps. But, clearly, that has not been the case. What gives?

Read Whole Story

Transmedia Makers: Frustration + Opportunity = Magic

David Kleeman | Posted 10.21.2012 | Media
Read More: Television, Transmedia, Interactive, Jeff Gomez, Children, Children's Media, Storytelling, Children's Television, Media, Gaming, Mobile Media, Media News
David Kleeman

It's easy to imagine teens of 2000 bouncing medium to medium, while longing for a connective thread -- a TV-show website that goes deeper than cast bios and "printables"; magazines that explore the worlds of their favorite games; the book-based backstory to the film they just saw.

Read Whole Story

The iTot Challenge: Getting Young Children Ready in the Jetsonian Age

Michael Levine | Posted 05.25.2011 | Home
Read More: Education, Youth, Child Development, Obama SOTU, Preschool, President Obama, Toddlers, Education Reform, iPhone Apps, Mobile Media, Kindergarten, Children's Television, Parenting, Home News
Michael Levine

As President Obama discusses our State of the Union with a much needed focus on innovation, let's focus on one area that is ripe for change: how digital media can be used for education.

Read Whole Story

How To Live On $0 A Day: The Next Big Thing In Marketing -- Anti-Social Media

Lesley Stern | Posted 05.25.2011 | Comedy
Read More: Depression, Twitter, Superbowl, Humor, Social Networking, Media, Facebook, Recession, Social Media, Financial Meltdown, Mobile Technology, Satire, Financial Crisis, Marketing, Comedy, Mobile Media, Advertising, Comedy News
Lesley Stern

With traditional media facing extinction and a disheartened, disinterested public, Toilet Paper Messaging (TPM) has emerged as one of the most effective marketing tools out there.

Read Whole Story