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Mobilewalla

Lack of Measurement Transparency for Mobile Ad Campaigns Restricts Flow of Brand Dollars

Anindya Datta | Posted 02.19.2014 | Technology
Anindya Datta

I am not sure why the brands, and especially their agencies, do not realize that even though the big ad networks do not provide (yet) the required clarity, there exist several transparent platforms on which they can run their campaigns.

Why Is the Success of Mobile Apps So Difficult to Measure? Critical Issue in Audience Measurement Unraveled

Anindya Datta | Posted 05.12.2013 | Technology
Anindya Datta

Audience measurement is well understood and routinely performed by firms such as Nielsen (TV), Arbitron (radio) and Comscore (web). It would appear to be a no-brainer for these companies to jump on apps. But, clearly, that has not been the case. What gives?

Best-Rated Apps Of 2011

The Huffington Post | Jason Gilbert | Posted 01.04.2012 | Technology

A few days ago, we brought you a report on the most popular mobile apps of 2011, in terms of downloads. (Quick version: You all really love Angry Bird...