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Mondelez Internatonal

Behind the Brands

Raymond C. Offenheiser | Posted 04.29.2013 | Impact
Raymond C. Offenheiser

The system is poised for change. Now is the time for all of us to show companies that it is in their interests to lead. No brand is too big not to listen to its customers, and if enough of us urge the "Big 10" to do what is right, they will have no choice but to listen.