Barnes & Noble Image Makeover?
Advertising Age
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Rupal Parekh
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Posted 05.25.2011
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Books
Read More:
Nook,
Bookstore Closings,
Barnes & Noble,
Merkley & Partners,
Amazon Kindle,
Mullen Advertising,
Books News
Bookseller Barnes & Noble has tapped Interpublic Group of Cos.' Mullen, Boston, as its creative agency. The retailer is planning to refresh its brand ...
