There's so much to learn from Menchie's Frozen Yogurt and their cause marketing fundraiser for the Muscular Dystrophy Association -- their program is so good, so rich, so creamy and so delicious it will require more than one serving for this cause marketer.

LOS ANGELES -- No tote board. No Jerry Lewis. And not from Las Vegas. An annual Muscular Dystrophy Association television fundraiser goes a new way S...

May is ALS Awareness Month and while most of us have heard of ALS Disease, often referred to as Lou Gehrig's disease, there is little we actually know.

LAS VEGAS — Comedian Jerry Lewis and the Muscular Dystrophy Association aren't saying why they're fully parting ways after 45 years and raising ...

LAS VEGAS — After 45 years promoting treatment and a cure for children he calls "my kids," comedian Jerry Lewis announced Monday he is retiring ...