Music Marketing

Dynamic Personality and Differentiating the Brand: A Social Media and Event Marketing Case Study

Stephanie Keller | Posted 11.08.2011

Read More: Brand Personality, Event Marketing, Music, Fun Fun, Music Marketing, Texas, Brand Marketing, Audience Engagement, Marketing, Fun Fun Fun Fest, Austin, Music Festivals, Social Media Marketing, Entertainment News
Stephanie Keller

Where most events handle their audience with kid gloves, Fun Fun Fun Fest banks on a more casual, bantering, personal vibe by way of original creative content and a stream of consciousness voice that sounds much more like a human than a marketing strategy.

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Mike King's Got a Lot to Teach: An Online Music Marketing Guru (Q&A)

Ruth Gerson | Posted 05.25.2011

Read More: Singer-Songwriter, Music Marketing, Berklee School of Music, Mike King, Trent Reznor, Singing Lessons, Music Business, berklee.com, Jobs for Musicians, Music Courses, Quietus, Music Business Courses, Online Music Marketing, Awesome Mix Tapes From Africa, Entertainment News
Ruth Gerson

I hope I have gleaned the most important aspect of online music marketing from King. I believe his main tenet is to: establish, develop, maintain and grow the connection between artist and fan.

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A Master of Kung Folk: a Conversation With Benjamin Taylor

Mike Ragogna | Posted 05.25.2011

Read More: Dobie Gray, Music Marketing, Myspace, Jamie Cullum, Free Downloads, David Saw, Paul Simon, Native Americans, Twitter, Sade, Facebook, Harry Chapin, Barack Obama, Benjamin Taylor, Donnie Hathaway, Livingston Taylor, Bill Withers, Ben Thomas, Stevie Wonder, Entertainment News, Carly Simon, Iris Records, Tribeca Films, Michael Bubble, Hair, Joni Mitchell, Cat Stevens, Peter Frampton, Kung Fu, Itunes, Sally Taylor, James Taylor, Entertainment News
Mike Ragogna

If Benjamin Taylor had made one album and it was 2008's The Legend Of Kung Folk, he would have fulfilled his creative contract with the music gods.

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