No one wants to form a partnership with a celebrity who ends up in a line up or caught up in a host of other brand damning by association situations. So why is Lance Armstrong and Livestrong still a smart move for a plethora of potential partners?
This film urges us to look hard at what charities like Komen are really saying about breast cancer, those who have it and the companies trying to "pinkwash" themselves, insulating themselves from criticism.
Komen's controversy regarding the decision to pull money from Planned Parenthood was ill-advised, mistimed and strategically inept. The blame must be put at her doorstep as founder and chief executive officer.