Naomi Klein No Logo

Pro-Logo: Can Global Brands Become a Force for Good?

Matt Browne | Posted 05.09.2012

Read More: Ed Miliband, Coca-Cola, Globalization, Battle in Seattle, Corporate Social Responsibility, Nike, Naomi-Klein-No-Logo, Brands, Business News
Matt Browne

If better working conditions, sustainable production, or ethical supply chains are ways in which a brand can enhance its reputation, appeal and value, then doing good globally can be good for business.

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How Corporate Branding Is Taking Over America

Naomi Klein | Posted 05.25.2011

Read More: Wto, Nike, Corporate America, Corporations, No Logo, Starbucks, Branding, Naomi Klein No Logo, Brands, Books News
Naomi Klein

I'm not trying to understand what is happening at the mall but rather at the White House -- first under the presidency of George W. Bush and now under Barack Obama, the first US president who is also a ­superbrand.

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