As we celebrate small businesses this week, it's critical to reflect on their impact to our economy. Small firms account for half of private sector employment and have created two out of three net new jobs over the past couple decades.
To share in the wealth, we all have to share in the responsibility of speaking out when government help turns into government obstacles. We have to make sure our elected representatives know why we object and what results we expect, because small business growth is good for everyone.
Positive engagement is the social proof people need to do business with you, especially if someone they know is engaging with you, too. This social proof helps build trust, something you just can't buy with advertising.
It's the big companies in this country that are truly the engines of our economic growth. It may be politically correct to celebrate the little guy. But it's the big guy who should be receiving the attention.