Is native advertising evil? and is it more than just the latest fad in an industry, ironically, dying for attention? As controversial is it may be, I can think of dozens of other things more worthy of the label "evil." Native advertising doesn't even come close. Also, as trendy as it may seem, branded content is here to stay.
The banter around native advertising, and more specifically native content publishing, reached fever pitch this year. Every man and his dog had a view on how it should be defined, measured, labeled, scaled and priced. And while the the jury may still be out on a number of these issues, one thing we do know here at HuffPost Partner Studio is bloody good native content when we see it.