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Native Advertising

So You Want to Start An English-Language News Site?

Magda Abu-Fadil | Posted 06.23.2014 | Media
Magda Abu-Fadil

Friends and acquaintances across the Middle East/North Africa region often ask for advice on matters related to journalism, media in general, ethics, and how to prepare young people for this very exciting and ever-changing field.

How Native Advertising Is Redefining the Digital Marketing Landscape

Danny Wong | Posted 06.21.2014 | Business
Danny Wong

Is native advertising evil? and is it more than just the latest fad in an industry, ironically, dying for attention? As controversial is it may be, I can think of dozens of other things more worthy of the label "evil." Native advertising doesn't even come close. Also, as trendy as it may seem, branded content is here to stay.

Newsroom Mantra? "We Should Be in the Relationship Business"

Magda Abu-Fadil | Posted 06.16.2014 | Media
Magda Abu-Fadil

We should be in the relationship business, said media guru Jeff Jarvis, suggesting our longstanding mantra that content is king needs revisiting. Cre...

What's the Deal with Native Advertising?

Danny Wong | Posted 07.20.2014 | Business
Danny Wong

Select advertisers and publishers are giving native advertising a bad rep. But neither party can entirely be blamed for this. Their needs are in constant conflict.

3 Massive Problems with Digital Publishing Today

Danny Wong | Posted 07.12.2014 | Business
Danny Wong

In order to avoid publishers blindly attempting to preempt the future, it is worth critically asking: What will (and should) happen in order for publishers to be successful, long-term?

11 Surprising Stats That Demonstrate Native Advertising's Value to Marketers

Danny Wong | Posted 07.06.2014 | Business
Danny Wong

We should all be optimistic about how native ads will impact consumers, brands and publishers. It's time everyone started caring and put more effort into making this work.

28 Throwback Examples of Native Advertising

Danny Wong | Posted 07.02.2014 | Business
Danny Wong

Native advertising dates further back than you think. Years ago, lots of big publishers and many even bigger brands were doing it, but no one called it native advertising. Bloggers, journalists and advertisers referred to it by a different name: Sponsored Content.

Go Plant Your Magazine!

Magda Abu-Fadil | Posted 06.13.2014 | Media
Magda Abu-Fadil

Go plant your magazine! That's right. Belgian magazine Humo embedded flower seeds in one of its editions, telling readers to simply bury the page in ...

Brands Rise as Media Companies

Daniel Newman | Posted 05.06.2014 | Business
Daniel Newman

It's the latest craze, the emerging brand-sponsored content site where companies pump out content off of their corporate website with the hopes of connecting to their target consumer in a way that doesn't feel "Salesy."

Let's Brand the Weather

Drew Kerr | Posted 04.14.2014 | Media
Drew Kerr

Let's pretend the weather map is Buzzfeed, Mashable or Huffington Post -- advertisers should pay for the naming rights of major weather patterns.

Digital Innovators: Editorial Is Where Influence Is Earned Said McMurry/TMG CEO

Brian Honigman | Posted 03.09.2014 | Technology
Brian Honigman

As an agency focused solely on content marketing, McMurry/TMG has the opportunity to identify trends in content and its distribution across various industries. Their perspective helps better inform their existing client work, but also where content is heading for the future.

7 Native Content Campaigns That Rocked 2013

Tessa Gould | Posted 03.02.2014 | Business
Tessa Gould

The banter around native advertising, and more specifically native content publishing, reached fever pitch this year. Every man and his dog had a view on how it should be defined, measured, labeled, scaled and priced. And while the the jury may still be out on a number of these issues, one thing we do know here at HuffPost Partner Studio is bloody good native content when we see it.

Houghton Mifflin Just Called Dell a Publisher

Stephanie Losee | Posted 12.09.2013 | Media
Stephanie Losee

Can paid media still support traditional media if it's not advertorial?

Toward (Re)Defining Native Advertising

Fahad Khan | Posted 09.03.2013 | Technology
Fahad Khan

Unfortunately, for publishers and content aggregators, I do not see how native advertising, however you define it, will scale. Unless one of the major marketing platforms comes to rescue.

Mobile Has Gone Native: The Next Phase of Advertising Is Here

Ken Willner | Posted 09.22.2013 | Technology
Ken Willner

Gone are the days of traditional advertising, the new mobile frontier is demanding that consumers and advertisers shift their online habits to the sma...

The Native Ad Controversy

Richard Tso | Posted 08.03.2013 | Media
Richard Tso

Consumers are sick of the status quo and brands want more vehicles for advertising beyond the shallow banner ad. Publishers are finally catching on.

Four Myths About Content Syndication

Stefan Deeran | Posted 10.18.2013 | Media
Stefan Deeran

As digital marketers continue to move into a space traditionally owned by publishers, they are likely to seek out best practices, tips and previous examples of what works and what hasn't. One surefire way to bulk up your audience is to leverage syndicated and licensed third-party content.

Content Marketing 101: Auditing Your Digital Assets

Stefan Deeran | Posted 06.17.2013 | Media
Stefan Deeran

If you work in the media or advertising business, you've probably heard about the rise of "content marketing" and "native advertising." While some brands know exactly what their content needs are, most brands are relatively new to the "native advertising/content marketing" space.

Advertising Goes Native, and Deception Runs Free

Edward Wasserman | Posted 04.01.2013 | Media
Edward Wasserman

"Native advertising" is all about deception. Even if, at some level, you understand they weren't put together by the magazine's staff, you're still expected to see them as partaking of the magazine's trustworthiness.