Their boss, a guy named Ted Shaker, saw the same thing Stern saw in the discarded gem the NBA property had become. The game needed a little polish, a fresh coat of paint or luster and it needed someone to give it a chance.
Don't get me wrong. It's funny here and there. Funny as in this situation is so absurd/awkward it's funny. Funny as in biting humor with razor sharp teeth laced with tabasco sauce. And I love tabasco sauce.