The Beijing Olympics will be remembered by media executives as the most-viewed event in United States television history. The Summer Games of 2008 we...
Broadcasting & Cable | Alex Weprin | Posted 09.18.2008 | Media
Michael Phelps' record-setting eighth Olympic Games gold medal delivered the best Saturday-night ratings on NBC since 1990. An average of 31.1 millio...
New York Times | Bill Carter and Richard Sandomir | Posted 09.17.2008 | Media
After a string of disappointing years in prime time, NBC executives had high hopes for a turnaround with the Beijing Olympics; but those hopes were te...
Hollywood Reporter | James Hibberd | Posted 09.14.2008 | Media
NBC's coverage of the Beijing Olympics dropped slightly Wednesday from its prior average, though easily bested competitors and won the night. The Sum...
New York Times | Benjamin Toff | Posted 09.12.2008 | Media
NBC continued to steamroller its competitors on Monday, with its coverage of the 2008 Beijing Olympics attracting an average of 30 million viewers dur...
AP | DAVID BAUDER | Posted 09.09.2008 | Media
NEW YORK — The colorful Olympics opening night ceremony from Beijing on NBC averaged 34.2 million viewers, making it the biggest television even...
New York Times | Brian Stelter | Posted 09.24.2008 | Media