Milestone: NBC Nearly Sells Out Ad Inventory During Upfronts
NBC has secured commitments of about $1.9 billion in prime-time advertising for next season, people close to the network said, making it the first bro...
NBC has secured commitments of about $1.9 billion in prime-time advertising for next season, people close to the network said, making it the first bro...
New York Times | Eric Pfanner | Posted 03.28.2008 | Media
, the chief executive of NBC Universal, said Tuesday the broadcaster was moving to save as much as $50 million a year by reducing its reliance on expe...
Financial Times | Joshua Chaffin | Posted 03.28.2008 | Media
Jeff Zucker, chief executive of NBC Universal, is planning to seize on the writers' strike to eliminate what he sees as extravagances in the way Holly...
Wall Street Journal | SAM SCHECHNER, EMILY STEEL and REBECCA DANA | Posted 06.14.2008 | Media