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NCAA Championship Ratings Down 14% For CBS

MediaWorks|AdAge | John Rash | Posted 05.25.2011 | Media

MINNEAPOLIS (AdAge.com) -- North Carolina's victory over Michigan State in the NCAA basketball championship was a blowout on the court and in the rati...

CBS' NCAA Gold Mine: Final Four Ratings Bigger Than Other Networks Combined

New York Post | Posted 05.25.2011 | Media

THE NCAA basketball tournament is becoming a gold mine for CBS. Ratings for the Final Four games Saturday night were bigger than the other three big ...