Coffee Break| More...
 

Nestle

Brand Management in China: Three Golden Rules

Tom Doctoroff | Posted 11.11.2009 | World

Read More: Simplicity in Advertising, Chinese Consumer, Status, Colgate, Face, Haagen-Daaz, Debeers, Price Premium, Haier, China, Chinese Brands, Confucianism, Sony, Bmw, Nike, Chinese Culture, Pizza Hut, Brand Management, Nestle, Starbucks, Brands in China, Rules of Marketing, P&G, Handycam, Tcl, Changhong, World News
Tom Doctoroff

The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.

Read Post

Nestlé and the Mommy Wars

Joellen Raderstorf | Posted 10.07.2009 | Denver

Read More: Child Slaves, Corporations, Nestle, Baby Formula, Mommy Wars, Mothers, Social Media, Twitter, Corporate Social Responsibility, Denver News
Joellen Raderstorf

Last week, Nestlé flew a group of mom bloggers to Pasadena. A few attendees took the opportunity to bring up Nestlé's practice of sourcing cocoa harvested by children on Twitter.

Read Post

Great Products Launched During A Recession

Mainstreet | Seth Fiegerman | Posted 10.06.2009 | Business

Read More: Ipod, General Electric, Twinkies, Monopoly, Inventions, Photocopier, Basketball, Fortune Magazine, Miracle Whip, Recession, Diet Coke, Scotch Tape, Coors, Nestle, Heinz, Business News

More than half of the companies on this year's Fortune 500 list were founded during a recession or bear market. The next breakthrough business could b...

Read Whole Story

Nestle Gets It Right

Dan Silverstein | Posted 08.06.2009 | Business

Read More: Give Something Back, Sharon Stone, Peter Brabeck, Crops, Office for Partnerships, Creating Shared Value, Profitability, Harvard, Davos, Capitalist, Water, Farmers, Sustainability, Un, Nestle, UN Global Compact Principals, World Economic Forum, Business News
Dan Silverstein

Nestle has taken specific and measurable steps to achieve sustainable, shared value.

Read Post

Nestle Plant At Center Of E. Coli Outbreak Refused To Give Access To FDA Inspectors

Wall Street Journal | Posted 07.26.2009 | Business

Read More: Nestle Cookie Dough, Nestle FDA, Nestle E. Coli, Nestle Refused Access, Nestle Plant, Nestle, Nestle USA, Business News

The Nestle USA plant at the center of a federal probe into an E. coli outbreak involving cookie dough refused to give inspectors access to pest-contro...

Read Whole Story

Raw Toll House Health Warning Could Slow Consumption of Weed Cookies

Andy Borowitz | Posted 06.20.2009 | Comedy

Read More: Borowitz Report, Andy Borowitz, Marijuana, Nestle, Toll-House-Cookie-Dough, Weed, Comedy News
Andy Borowitz

"The days of cracking open a tube of dough and smashing some weed in there and eating the whole thing without baking it are probably over," he acknowledged. "This is a very, very sad day."

Read Post

Nestle Cookie Dough Recalled

AP | LAUREN SHEPHERD | Posted 07.20.2009 | Business

Read More: Nestle Toll House Recall, Nestle Cookie Dough Recall, Nestle Cookie Dough, Nestle, Nestle Cookies, Toll House Cookie Dough, Business News

NEW YORK — Federal authorities are investigating a new national outbreak of a bacteria-triggered illness, this time related to a sweet treat tre...

Read Whole Story

Creating Shared Value

Peter Brabeck-Letmathe | Posted 05.25.2009 | Business

Read More: Shareholders, Global Economy, Shared Values, Nestle Company, Shareholder Value, Nestle, Global Companies, Business News
Peter Brabeck-Letmathe

If you fail to work on behalf of the public interest and take shortcuts that place the public at risk, you also will fail your shareholders.

Read Post

Water Wars: Arrowhead Water Vs. Colorado Residents

Los Angeles Times | DeeDee Correll | Posted 05.03.2009 | Green

Read More: Resource Conflict, Water, Arrowhead Water, Water Rights, The Commons, Nestle, Green News

The conflict is the latest skirmish in an ongoing battle against the bottled water industry, which has enjoyed strong growth over the last decade than...

Read Whole Story

Nestle To Open Chocolate Research Center

Bloomberg | Thomas Mulier | Posted 03.28.2008 | Business

Read More: Chocolate, Nestle Chocolate, Chocolatier, Chocolate Factory, Dark Chocolate, Broc, Nestle, Marcolini, Business News

Nestle SA, the world's largest maker of dark chocolate, will open a Swiss research center that will develop new chocolate products to meet anticipated...

Read Whole Story

Chocolate Makers Accused Of Price Fixing

Times | Christine Buckle | Posted 03.28.2008 | Business

Read More: Chocolate Manufacturers, Kraft, Price-Fixing, Chocolate, Mars, Nestle, Ritter, German Federal Cartel, Business News

Some of the world's leading chocolate manufacturers could face tough fines after German authorities raided seven companies in a price-fixing investiga...

Read Whole Story

DOJ Investigating Price Fixing Among Chocolate Makers

Reuters | Aarthi Sivaraman, Justin Grant and Diane Bartz | Posted 03.28.2008 | Business

Read More: Hershey, Chocolate Companies, Mars, Cadbury, Nestle, Us Department of Justice, US Justice Department, Business News

The U.S. Justice Department is looking into possible price fixing in the chocolate industry, the Wall Street Journal reported on Thursday on its Web s...

Read Whole Story