My son and daughter, both in their 20s, are part of a growing group of people who have "cut the cord" and no longer watch video via broadcast, cable or satellite TV. The apartments they live in are among the more than five million U.S. homes that, according to a recent Nielsen study, have "zero TV."
Last week, Netflix launched the entire season of House of Cards. Some admirers of the strategy breathlessly insist it marks the end of traditional cable networks. While that viewpoint is fanciful, this kind of experimentation simply shows a healthy marketplace that is always looking for the next big thing.