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Network Upfronts

Upfront Is Not a Reliable Indicator of Network TV Economic Vitality

Jack Myers | Posted 04.24.2009 | Media

Read More: Network-Upfronts, Jack Myers Spending Forecast, Media News
Jack Myers

Again this year I am urging my colleagues in the press, on Wall Street, at media agencies and at networks to avoid reporting on Upfront investments. F...

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Network TV Upfront Forecast: Bad News/Good News Scenarios

Jack Myers | Posted 02.13.2009 | Business

Read More: Tv, Ad Spending, Economy, Online, Network Upfronts, Network TV, Advertising, Cable Tv, TV Advertising, Business News
Jack Myers

The day-to-day realities facing television networks, which are certainly feeling the pain of both economic and systemic challenges, are still not that troubling.

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