Pioneers in the field of neurofinance are searching for the right neurococktail of emotion and logic for today's fast-paced electronic marketplace.
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Wall Street has come up with a new twist on "insider trading": brain science. Neuroeconomics and Neurofinance give new meaning to the term "Pandora's Box."
It is easy to dismiss Jérôme Kerviel, the rogue trader at Société Générale, as a fluke.
So here is a sobering thought for Wall Street: There ma...
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