Inside DC| More...
 

Neuromarketing

Should We Ban Manipulative Marketing?

Dave Johnson | Posted 08.28.2009 | Media

Read More: Neuromarketing, Marketing, Advertising, Manipulative Marketing, Media News
Dave Johnson

Should we ban marketing that is based on manipulating people by harming their self-esteem or encouraging them to do unhealthy things?

Read Post

Neurofinance: Gaming the Human Brain?

N. E. Marsden | Posted 05.04.2009 | Business

Read More: Investments, U.S. Economy, Economics, Economic Crisis, Stock Market, Economy, Neuromarketing, Mortgage and Banking Crisis, Banking Crisis, Neuroeconomics, Neuroscience, Wall Street Crisis, Investment Strategy Investment Strategies, Stock Market Crash, Trader, Investment, Neurofinance, Analytics, Trading, Wall Street Bailout, Business News
N. E. Marsden

Wall Street has come up with a new twist on "insider trading": brain science. Neuroeconomics and Neurofinance give new meaning to the term "Pandora's Box."

Read Post

Ad Research: From Obama Political Ads to Cheese-Flavored Snacks

Mike Smith | Posted 04.15.2009 | Politics

Read More: Stan Greenberg, Obama for America, David Axelrod, Joel Benenson, Unilever, Advertising Research Foundation, Neuromarketing, Benenson Strategy Group, Advertisement, Obama Advertisement, Advertising, Barack Obama, TV Advertising, Politics News
Mike Smith

Why have not political advertising execs focused on this new neuromarketing tool for measurement and for creative planning?

Read Post