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Neuromarketing

10 Ways to Convert More Customers Using Psychology (Infographic)

Gregory Ciotti | Posted 12.08.2014 | Business
Gregory Ciotti

As Daniel Pink once said, "There's a gap between what science knows and what business does." The study of psychology and its application for marketing to consumers has been brought about by the attempt to bridge this gap.

The Culture Code

Ricardo B. Salinas | Posted 01.23.2014 | Books
Ricardo B. Salinas

The Culture Code helps us understand the different meanings people unconsciously assign to things. Our different cultures and customs lead us to process the same information differently. This is why the world has an infinite number of cultural codes.

3 Ways to Tell a Social Brand Story

Christel Quek | Posted 12.19.2012 | Business
Christel Quek

The social media revolution has altered how brands engage with the social consumer. This is an age where influence triumphs over awareness, where cons...

Neuroethics: Whose Mind Is It Anyway?

Matthew D. Erlich, M.D. | Posted 06.23.2012 | Science
Matthew D. Erlich, M.D.

Reading a person's thoughts, implanting machinery into man, and augmenting our neural processing powers with cognitive enhancers are all matters of neuroethics. They bring us face to face with questions about who has access to powerful new technologies and for what purposes.

Should We Ban Manipulative Marketing?

Dave Johnson | Posted 05.25.2011 | Media
Dave Johnson

Should we ban marketing that is based on manipulating people by harming their self-esteem or encouraging them to do unhealthy things?

Neurofinance: Gaming the Human Brain?

N. E. Marsden | Posted 05.25.2011 | Business
N. E. Marsden

Wall Street has come up with a new twist on "insider trading": brain science. Neuroeconomics and Neurofinance give new meaning to the term "Pandora's Box."

Ad Research: From Obama Political Ads to Cheese-Flavored Snacks

Mike Smith | Posted 05.25.2011 | Politics
Mike Smith

Why have not political advertising execs focused on this new neuromarketing tool for measurement and for creative planning?