One of the biggest uses of social media has been for philanthropic purposes, and a new report shows that brands can raise a tremendous amount of money via Facebook.
As brands and businesses continue to migrate their services to the growing number of smartphone users, they will want to keep the user experience that is particular to mobile phones.
LAS VEGAS -- One of the most under-utilized tactics to building audiences for online video is search. Best practices like proper metadata and tags ca...
NAPA, Calif -- Visible Measures just introduced a new tool for brands and agencies to measure how much "share of choice" their branded videos are ea...
LAS VEGAS -- VendrTV, a video web series about street food, a part of Next New Networks' HungryNation.TV, attracts an audience of about 200,000 vi...
The digital health network HealthiNation has learned that viewers are actually more likely to finish watching an ad all the way if the as is placed ...
Real time data is one of the hottest new areas in the online ad business because brands and marketers want to know how to harness real-time informat...
Consumers are increasingly searching for brands and businesses using their mobile phones. Google has said about 20 percent of searches on Google.com...
Media is changing so we might as well get good at it. That's what David Pescovitz, founder of Boing Boing and a thought leader at the Institute for ...
With AOL's hyperlocal digital network Patch.com on track to reach 500 towns by year end, the business of online local news is growing fast. AOL is ...
Consumers will tolerate more ads and stay tuned into online TV when networks up the ad load, according to data I came across during my reporting on Co...
When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they're most ...
The indie Web series Break a Leg just sold the licensing rights to its show to Fox Italy, marking a big step forward for Web producers looking to graduate to the TV set.
The book industry is feverishly trying to reinvent itself with new digital versions of books, and now a handful of authors are turning to the iPhone for help.
