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New Media Minute

Social Media Having Big Impact on Philanthropy

Daisy Whitney | Posted 05.25.2011 | Technology
Daisy Whitney

One of the biggest uses of social media has been for philanthropic purposes, and a new report shows that brands can raise a tremendous amount of money via Facebook.

Moving to the Mobile Web, Best Practices in New Report from Opinion Lab

Daisy Whitney | Posted 05.25.2011 | Technology
Daisy Whitney

As brands and businesses continue to migrate their services to the growing number of smartphone users, they will want to keep the user experience that is particular to mobile phones.

Video: The Secret Sauce of Video Search Optimization, Video Site Maps from Google

Daisy Whitney | Posted 05.25.2011 | Media
Daisy Whitney

LAS VEGAS -- One of the most under-utilized tactics to building audiences for online video is search. Best practices like proper metadata and tags ca...

Video: Visible Measures Has New Tool to Measure Impact of Branded Videos

Daisy Whitney | Posted 05.25.2011 | Technology
Daisy Whitney

NAPA, Calif -- Visible Measures just introduced a new tool for brands and agencies to measure how much "share of choice" their branded videos are ea...

Video: Online Video Series on Street Food Cooks-up Audience and Sponsors, Daisy Reports

Daisy Whitney | Posted 05.25.2011 | Media
Daisy Whitney

LAS VEGAS -- VendrTV, a video web series about street food, a part of Next New Networks' HungryNation.TV, attracts an audience of about 200,000 vi...

Video: Healthination Finds High Viewership of Post-Roll Ads

Daisy Whitney | Posted 05.25.2011 | Media
Daisy Whitney

The digital health network HealthiNation has learned that viewers are actually more likely to finish watching an ad all the way if the as is placed ...

Video: TV Shows Getting Social Buzz from RealTime Endorsement Engine Ad.ly

Daisy Whitney | Posted 05.25.2011 | Technology
Daisy Whitney

Real time data is one of the hottest new areas in the online ad business because brands and marketers want to know how to harness real-time informat...

Video: Daisy Says: Brands Need to Optimize Mobile Web Sites Fast

Daisy Whitney | Posted 05.25.2011 | Technology
Daisy Whitney

Consumers are increasingly searching for brands and businesses using their mobile phones. Google has said about 20 percent of searches on Google.com...

Video: BoingBoing's David Pescovitz on the Future of Media

Daisy Whitney | Posted 05.25.2011 | Media
Daisy Whitney

Media is changing so we might as well get good at it. That's what David Pescovitz, founder of Boing Boing and a thought leader at the Institute for ...

Video: Reason for Hype Around HyperLocal: Local Ad Dollars are Growing Fast, Daisy Reports

Daisy Whitney | Posted 05.25.2011 | Media
Daisy Whitney

With AOL's hyperlocal digital network Patch.com on track to reach 500 towns by year end, the business of online local news is growing fast. AOL is ...

"TV Everywhere" Data Finds Consumers Watch Full Online Video Ad Load (video)

Daisy Whitney | Posted 05.25.2011 | Media
Daisy Whitney

Consumers will tolerate more ads and stay tuned into online TV when networks up the ad load, according to data I came across during my reporting on Co...

Top Ad Execs' Tips on Online Video Ad Dollars (video)

Daisy Whitney | Posted 05.25.2011 | Media
Daisy Whitney

When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they're most ...

Indie Web Hit "Break a Leg" Lands International TV Deal (video)

Daisy Whitney | Posted 05.25.2011 | Technology
Daisy Whitney

The indie Web series Break a Leg just sold the licensing rights to its show to Fox Italy, marking a big step forward for Web producers looking to graduate to the TV set.

Video: Book Publishers, Authors Launching iPhone Apps

Daisy Whitney | Posted 05.25.2011 | Books
Daisy Whitney

The book industry is feverishly trying to reinvent itself with new digital versions of books, and now a handful of authors are turning to the iPhone for help.