For years publishers have insisted that what happened to the music industry won't happen to them. Yet when we see what's happening in publishing I fail to find an instance where publishers aren't subscribing to the same model music companies did.

It was, as most in publishing felt, a last-ditch effort to see your work in print. But anyone who has actually worked it, meaning gotten a good book out, taking the time to find the exact right cover and then putting their heart and soul into marketing knows that there's nothing vain about this process.

What began as an experiment in shouting out each other's books into the vast blinding blizzard of social media, has become a virtual world of tight friendships and support--and proof that, among some authors, cooperation trumps competition.

In this interview Guy talks about his views on what he feels are the biggest mistakes authors make when it comes to marketing their books.